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Bab! bath+body celebrates its first year of operations and expands distribution

Launched in December 2013, in a small shop in the Pinheiros district of Sao Paulo, the bath and body care brand Bab! bath+body is now available to consumers throughout Brazil. With soft formulations and delicate aromas, especially designed to suit the Brazilian weather and the skin needs of Brazilian men and women, Bab! bath+body products can be purchased on the company’s online store since November.

The brand has also recently reached The Beauty Box and is available on the e-Commerce site of the multi-brand retail chain as well as in stores located in three shopping centres – Shopping Villa Lobos (São Paulo), Barra Shopping (Rio de Janeiro), and BH Shopping (Belo Horizonte).

Bab! bath+body’s portfolio includes fragrances, hand wash, body wash, exfoliating scrub, body lotions and oils, and moisturizing soufflés, which combine oils with special polymers to form a delicate protective film on the skin without leaving it oily. All products are free from parabens and animal by-products.

Happy Day range

Happy Day range

The items are divided into five thematic collections, with different perfumes developed by international fragrance houses: Bonjour - a combination of vanilla and cinnamon to kick start the morning, Happy Day - the freshness and sweetness of watermelon and melon to liven up the day, Flower Power - very feminine fragrance with jasmine, freesia and gardenia, Fresh & Cool - invigorating lemon grass and lemon mix, and Calm Down - with lavender and spices to relieve tension and restore balance. Prices range from R$ 32.90 (body wash) to R$ 53.90 (moisturizing soufflé).

Bab! bath+body also has an accessories line, including porcelain, home diffusers, stationery and fashion items.

Portfolio

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