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Brazilian beauty and cosmetics markets: trends and news

Companies & industry

Souvie makes its market debut with a range of organic cosmetics for pregnant women

Souvie makes its market debut with a range of organic cosmetics for pregnant women

Founded in late 2015, the company plans to launch products for babies and children by the end of this year and reach revenues of R$ 9...

Sephora invests in Brazilian women's desire for makeup and expands its retail chain

Sephora invests in Brazilian women’s desire for makeup and expands its retail chain

Since its arrival in Brazil, French cosmetics giant Sephora has noticed that the nation’s prestige market, which used to focus almost...

At forty, The Body Shop wants to reaffirm its position as the world's most ethical company

At forty, The Body Shop wants to reaffirm its position as the world’s most ethical company

The Body Shop is celebrating its 40th birthday with a new plan to become the world’s most ethical and sustainable global business....

Ligia Kogos Dermocosméticos invests in trade marketing and new product launches to grow by 300% in 2016

Ligia Kogos Dermocosméticos invests in trade marketing and new product launches to grow by 300% in 2016

Ligia Kogos is well known as the celebrities’ dermatologist due to her extensive clientele of famous faces. In addition to her busy...

Niely Cosmetics builds on existing portfolio after acquisition by L'Oréal

Niely Cosmetics builds on existing portfolio after acquisition by L’Oréal

Over a year after being acquired by L’Oréal, Niely Cosméticos has reintroduced itself in the market with a revamped and boosted...

After entering the Arab market, Goz Cosméticos wants to grow in the US and foresees exports amounting to 30% of revenues

After entering the Arab market, Goz Cosméticos wants to grow in the US and foresees exports amounting to...

The Brazilian company has annual revenues of about R$ 3 million and “was born with an exporting vocation,” according to its director,...

Phytoessence marks 20 years and wagers on versatility to compete on the fragrances market

Phytoessence marks 20 years and wagers on versatility to compete on the fragrances market

The São Paulo company began in the domestic cleaning segment and now serves a wide variety of industries that use fragrances in the...

“Our objective is to provide Brazilian consumers with safer nail polish and a broader offering”, Alexandre Miasnik, Fiabila

“Our objective is to provide Brazilian consumers with safer nail polish and a broader offering”, Alexandre...

The French nail polish supplier will launch the first production lines of its Brazilian plant in early 2016. Fiabila banks on an...

L'Oréal and Droga Raia open the first kiosk dedicated to dermocosmetics in Brazil

L’Oréal and Droga Raia open the first kiosk dedicated to dermocosmetics in Brazil

Dermocosmetics customers can now find La Roche-Posay, Vichy and SkinCeuticals products all under one roof at Brazil’s first Dermacenter...

Contém 1g to open franchise stores overseas and resume online sales by 2016

Contém 1g to open franchise stores overseas and resume online sales by 2016

In tough economic times, it is simply not good enough to keep doing the same thing over and over. With this thought in mind, makeup and...

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