Companies & industry
Carvalho Cosméticos stands out in the outsourcing market with a new manufacturing plant in Espírito Santo
Tax breaks and the short distance to the Port of Vitória were key factors for the company to select the southeastern state as home for...
Océane invests in innovation and broadens access to makeup
Pledging to maintain its outsourcing strategy, the Brazilian company diversifies its distribution channels and creates partnerships to...
Missha takes the concept of Korean skin care to Brazil
One of the pioneering brands of K-Beauty in the country, the company plans to expand its multifunctional pre-makeup portfolio and spread...
The digital revolution is central in L’Oréal’s recent US acquisitions
Urban Decay, NYX, and now IT Cosmetics: L’Oréal recently made a series of strategic acquisitions in the United States with the aim to...
Mary Kay invests on its sales force to maintain growth amid turmoil
In 2015, as Brazil endured an economic recession, US cosmetics company Mary Kay managed to increase sales in the country by 40%. The good...
Quem disse, Berenice? thrives on a casual approach towards makeup
Created in 2012 by Grupo Boticário, Quem Disse, Berenice? is a breath of fresh air in the Brazilian makeup market, due to both its...
Brazilian retailer The Beauty Box plans further expansion in 2016
Combining their own products with national and international high-quality brands and stuffing them together in the same “box” - that’s...
Barbara Bauer Kropf, Schwan-Stabilo Cosmetics: "We are investing worldwide"
Ramping up of production capacity in all the plants owned by the Group worldwide, new product launches including a range of halal...
Cosmetic companies invest in innovation to stand out in the competitive nail care business
A spray-on nail polish, a liquid tape that cleans up the excess nail polish on the skin, and matching nail polish and lipstick are some...
Natura invests in new sales channels to rekindle growth
The cosmetic giant has finally debuted its retail concept, a move the market had been eagerly awaiting since its announcement in November...
