Brazil Beauty NewsFaltam apenas dois meses para a primeira edição da MakeUp in Sao Paulo que será organizada nos salões do Hotel Renaissance, em São Paulo, nos dias 3 e 4 de dezembro de 2014. Programação: dois dias de palestras na presença dos líderes da indútria da maquiagem mundial da formulação e do full service como o grupo italiano Intercos, os franceses Fiabila, Strand Cosmetics, Sleever, SIMP e Aesthete, os alemães Weckerle e Faber Castell, os americanos Oxygen, Topline e Polychromatic, sem esquecer do...
Página inicial > Palavras-chave > Navigation > Focus
Focus
Matérias
-
A primeira edição da MakeUp in São Paulo será organizada em dois meses
7 de outubro de 2014, por Brazil Beauty News -
MakeUp in Sao Paulo: The second edition will be on the rise
5 October 2015, by Brazil Beauty NewsThe second edition of MakeUp in SaoPaulo will be on the rise. “Because not only have all participants to the first edition agreed to take part again to the forthcoming edition on December 8 and 9, but several new exhibitors have also decided to register, among which, companies such as Ipel/Qualipac, Schwan Cosmetics, Cosmogen, Adhespack, Cosfibel. And there is more! More registrations have been received this month and are being finalized. The increase in the number of exhibitors between 2014...
-
A two-day conference dedicated to makeup products
8 September 2014, by Brazil Beauty NewsThe penetration rate of makeup products in Brazil is estimated at about 35% and its share of Brazil’s beauty market at about 12%, with a perfect balance between nail polish, lipstick and face products (25% each). If in 2012 make-up products were still mainly sold by beauty advisers through doorstep sales, things are gradually changing. New distribution channels are appearing and new brands are starting to emerge. Their leaders are on the lookout for developments in this sector.
The two-day... -
MakeUp in SaoPaulo 2016 será lançado amanhã
6 de dezembro de 2016, por Brazil Beauty NewsPara a sua quarta edição, o MakeUp in SaoPaulo terá lugar mais uma vez num ambiente de inovação. Mais de vinte produtos estavam em competição e os mais "inovadores" serão pendurados e expostos na entrada do salão na famosa "Árvore da Inovação", uma verdadeira mascote dos salões MakeUp in...™ através do mundo.
Entre os vinte produtos em competição este ano, tem três na categoria "Formulação", sete na categoria "Embalagem", nove na categoria "Full service" e um na categoria "Acessório".
Um... -
Direct sales channel grows alongside eCommerce
17 June 2014, by Brazil Beauty NewsDefying all forecasts that the direct sales channel would decline, the latest figures show that door-to-door sales continue to play a vital role in the distribution of cosmetics in Brazil. According to data from the Direct Selling Association of Brazil (ABVED), the segment recorded R$ 41.6 billion in business in 2013, with an increase of 7.2% in the year, outperforming GDP growth for the same period by 4.9%.
Coming fourth in the global ranking by the World Federation of Direct Selling... -
MakeUp in Sao Paulo to highlight make-up innovations
17 November 2015, by Brazil Beauty NewsOriginal uses, new industrial processes, bold designs, innovative formulas... The IT Products animation will guide visitors through their discovery of make-up innovations presented at the next MakeUp in SaoPaulo tradeshow, which will open its doors on 8-9 December at the Centro de Convençoes Rebouças (Av. Rebouças, 600 - Pinheiros, São Paulo, Brazil). A guide at the show entrance
In the entrance hall of the event, the Innovation Tree Products will present the most innovative products -... -
Export a Brazilian brand
21 October 2014, by Brazil Beauty NewsSynonymous with sun, sensuality, healthiness, joie de vivre, Brazil also offers an emerging economy with a high growth potential and a middle class, which is a big consumer of cosmetics and make-up products.
Enjoying a considerable sympathy capital Brazil stirs one’s imagination compared to France’s gloominess. Brazil now enjoys a worldwide recognition, and the opportunity to build a brand with attributes associated to Brasilidade has become more important than ever.
A unique example of... -
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018
11 October 2018, by Brazil Beauty NewsOn the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition.
Qualipac wins the award in the Packaging Solutions category
The award for the best packaging solution was given to Qualipac - part of the Pochet Group - for its makeup holder “L’Essentiel”. It was born out of Qualipac’s... -
Asian cosmetics markets to be discussed at MakeUp in Sao Paulo
11 November 2014, by Brazil Beauty NewsOn the occasion of MakeUp in SaoPaulo on 3 & 4 December next, Florence Bernardin, an expert of Asian cosmetics markets will present the trends and specificities of these markets during a conference “Asia : An exemplary powerhouse!” on December 4 at 5:00 p.m.
Asian beauty routines, products, textures ... are more than inspirational for the entire beauty world. Strong supporters of water-based cleansers and purification, in search of light textures they apply in layers one after another,... -
A segunda edição do MakeUp in São Paulo vai crescer
5 de outubro de 2015, por Brazil Beauty NewsA segunda edição da MakeUp in SaoPaulo vai crescer. “Não só porque todos os participantes da primeira edição estarão presentes nos dias 8 e 9 de dezembro, mas também porque vários novos expositores decidiram participar, entre os quais as empresas Ipel/Qualipac, Schwan Cosmetics, Cosmogen, Adhespack, Cosfibel.... E muito mais! Outras inscrições serão finalizadas este mês. A taxa de aumento em número de expositores entre 2014 e 2015 será superior a 30%,” diz Sandra Maguarian, diretora geral do...