about Emmanuelle Bassmann

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.
1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

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Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family strictly speaking. With wet and salty facets, mineral notes give perfumers a new way of expressing freshness in their creations. Perfumer (...)

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Features