Brazil Beauty NewsAs a partner of the main cosmetics brands in Brazil, Pochet do Brasil intends to boost their growth on the Brazilian territory with three major projects in 2017: a new plant will be built in Jundiaí, in the region of São Paulo, Lip Up, the new exclusive lipstick mechanism, will be produced on the global level, and a new standard makeup line will be launched.
A new industrial site
Named Mosaico, the new production site project represents a significant investment of 63 million Reals -...
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The Pochet Group is massively investing in Brazil
13 June 2017, by Brazil Beauty News -
“The quest for wellbeing and a healthy lifestyle is a trend observed across different population groups,” Vanessa Bretas, Brazilian Franchising Association
10 April 2018, by Brazil Beauty NewsThe Health, Beauty and Wellness market is on the rise in the ranking of Brazil’s largest franchises, which is still led by O Boticário and features SPA das Sobrancelhas, Sobrancelhas Design and Não+Pêlo among its top 50.
The Brazilian Franchising Association (ABF) has recently released the second edition of its ‘50 Largest Franchise Brands in Brazil’ study. The survey was conducted with its over 1,100 associated companies and the results revealed that the Health, Beauty and Wellness... -
Grupo Pochet investe pesado no Brasil
13 de junho de 2017, por Brazil Beauty NewsParceira das principais marcas brasileiras de cosméticos, a Pochet do Brasil pretende acelerar seu crescimento no país com três grandes projetos para 2017: a construção de uma nova fábrica em Jundiaí (estado de São Paulo), a produção global do Lip Up, mecanismo inédito para batons, e o lançamento de uma nova linha de embalagens básicas para maquiagem.
A nova unidade industrial
Com o nome de "Mosaico", o projeto de construção de uma nova unidade de produção representa um investimento de... -
Beryllos nail salons to reach 150 stores throughout Brazil in the next three years, all without ever trimming a cuticle
27 February 2018, by Brazil Beauty NewsThe franchise has developed a proprietary technique to soften the cuticles and uses only disposable materials to prevent disease and damage to the nails.
Cuticle trimming is a very common practice in beauty salons across Brazil. However, lately there has been a shift towards leaving cuticles alone since they act as a protective barrier for the nail against bacteria and infection. Cuticle nippers that are not properly sterilized between each use have also been a known source for... -
Varejo digital oferece vantagem competitiva a pequenas e médias empresas
28 de abril de 2015, por Brazil Beauty NewsDe olho no crescimento das vendas online no Brasil, a boutique de beleza BeautyList aposta em produtos exclusivos, marcas selecionadas e recomendação personalizada para expandir seu e-commerce.
O comércio eletrônico brasileiro não para de crescer. Segundo os últimos dados da E-bit, as vendas online registraram um aumento de 24% em 2014, com um faturamento de R$35,8 bilhões. Mais de 61 milhões de pessoas já fizeram alguma compra online no país, sendo que as mulheres são responsáveis por 57%... -
"The future of cosmetics hangs on a more sustainable approach", says Amend’s Lucimar Brum
17 March 2020, by Brazil Beauty NewsBiodegradable packaging and more environmentally friendly packaging are solutions for cosmetics brands investing in ethical consumption.
Creating a sustainable cosmetics product that is environmentally friendly through every stage of the manufacturing process is not enough. It is also necessary to consider how the product will be packaged until it reaches consumers. This is one the biggest challenges for beauty products manufacturers, as there is a growing interest in ethical consumption.... -
Cosmetic ingredients industry evolves alongside multifunctional products
24 November 2015, by Brazil Beauty NewsProducts with multiple claims expand their reach among consumers with benefits that include convenience, more effective results, time and money savings.
Skin care products that combine cosmetic and functional benefits are expected to attract more customers around the globe. They should no longer be restricted to niche audiences and will soon expand to reach mass markets, according to UK-based marketing consultant Imogen Matthews’ talk during an international conference held by BRB... -
Availability of skin care and hair care products with omegas 3, 6, 7 and 9 increases
1 October 2019, by Brazil Beauty NewsRecommended for nourishing the skin and hair, products with omegas are following the trend of cosmetics containing superfoods.
Omegas are fatty acids that can be found in vegetable oils or oils of animal origin. They are considered to be good fats and play an important role in people’s diets, benefiting the cardiovascular system and the brain. Omega fatty acids are considered to be a superfood with a high nutritional value. As happened with many other superfoods like goji berries, green... -
Sephora investe no desejo das brasileiras por maquiagem e expande lojas
23 de fevereiro de 2016, por Brazil Beauty NewsDesde sua chegada ao Brasil, a rede francesa de cosméticos Sephora percebeu que o mercado de prestígio no país, antes focado quase exclusivamente em fragrâncias, passou a dar mais atenção a produtos de maquiagem e cuidados com a pele. A constatação é de Andrea Orcioli, vice-presidente de Marketing e Merchandising da Sephora na América Latina. Conhecida por inovar formatos – que incluem o conceito digital da Sephora Flash, em Paris, e as estações de vídeos tutoriais da recém-inaugurada loja...
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MakeUp chega a São Paulo no final do ano
1º de julho de 2014, por Brazil Beauty NewsDepois de Paris, Nova York e Seul, o próximo "MakeUp in" será realizado, pela primeira vez, em pleno coração de São Paulo. O evento está programado no hotel Renaissance os próximos 3 e 4 de Dezembro de 2014. Dia após dia, 85 milhões de brasileiras usam produtos de maquiagem, e a tendência é que o consumo aumente cada vez mais. Várias marcas de renome tiveram crescimento recorde no Brasil – por um lado, investindo e contribuindo para melhorar as principais redes de distribuição, em particular...