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Markets & trends

Availability of skin care and hair care products with omegas 3, 6, 7 and 9 increases

Recommended for nourishing the skin and hair, products with omegas are following the trend of cosmetics containing superfoods.

Flavia Zanella, Croda Marketing Coordinator

Flavia Zanella, Croda Marketing Coordinator

Omegas are fatty acids that can be found in vegetable oils or oils of animal origin. They are considered to be good fats and play an important role in people’s diets, benefiting the cardiovascular system and the brain. Omega fatty acids are considered to be a superfood with a high nutritional value. As happened with many other superfoods like goji berries, green tea and coconut oil, these fatty acids are now taking over the cosmetics world.

"This began with consumers recognizing the benefits of the omega fatty acids for their overall health. As a result, we now see a migration of these ingredients to the personal care market," says Mariana Zaroni, product marketing specialist at Aqia Química Industrial.

Christine Botto, responsible for the marketing of BASF in South America, agrees with Zaroni. "Consumers realized that, if omegas are beneficial as part of a diet, they are also beneficial when used in cosmetics products".

Omegas are recommended to nourish the skin and the hair, a function that Botto says has also become a trend in the personal care market in Brazil. According to Mintel, in the last three years over 3,000 products have been launched in the country under the categories of "nourishment" or "nutrition".

"When used topically, omegas restore the natural elasticity and smoothness of hair and skin, fighting dryness and keeping hair and skin healthy and balanced," says Zanoni.

Extratos da Terra, which already boasts a foot cream with omegas 3, 6 and 9 in its portfolio, recently launched the body moisturizer Pro Vegetal Ômega 7 - which also has the other three omegas in its formula - and the professional enzyme exfoliant Dermolight, with omegas 3 and 6.

Extratos da Terra with ômega based fatty acids

Extratos da Terra with ômega based fatty acids

Lucimara da Cunha, marketing and product analyst for the brand, explains the functions of each ingredient. "Omega 3 has anti-inflammatory properties, maintaining the hydrolipidic balance of the skin. Omega 6 boosts the ability of the skin to act as a protective barrier and increases its elasticity, which helps to avoid flaccidity. Omega 7 keeps the skin young and glowing while fighting wrinkles and other symptoms of aging and malnourished skin. Finally, Omega 9 restores the oil of the skin, while regenerating and protecting it from damaged caused by the sun".

Omegas can be extracted from different natural sources. Hair care brand Felps has a professional line developed with marula oil, containing omegas 6 and 9. Aqia’s ingredient Lipex Omega 3/6™ combines omegas 3 and 6 from gold camelina oil. BASF’s Lipofructyl Argan comes from Argan oil and includes omegas 6 and 9. Croda, on the other hand, presents the line RevitElixTM, rich in omegas 3, 6 and 9 thanks to an oil obtained from Echium plantagineum, a plant commonly known as purple viper’s-bugloss or Paterson’s curse.

"As the market for more natural and sustainable products grows, the omegas are increasingly included in cosmetics and personal care products," says Flavia Zanella, personal care marketing coordinator at Croda for Latin America.

Christine Botto, from BASF, also sees the potential for omega fatty acids. "The trend for nutrition and superfoods will continue to grow in the cosmetics industry and ingredients with omegas are aligned with this trend," she says.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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