Industry buzz
Geka opens Brazilian subsidiary
Geka is strengthening its position in South America with a new subsidiary in Brazil. “As well as accompanying our customers in their...
Lisa Eldridge is Lancôme’s new make-up creative director
British make-up expert Lisa Eldridge, well-known for her online video tutorials, has been named Make-up Creative Director at Lancôme. Her...
YSL launches its first oil-based lip tint
Will 2015 be the year of the hybrid makeup revolution? Yves Saint Laurent Beauty could take things in that direction with its Volupté...
Communication: The most memorable beauty campaigns of 2014
Once again this year, several beauty campaigns set the web abuzz — whether thanks to in-vogue models, celebrity brand ambassadors, famous...
Solvay enters skin care market with acquisition of Dhaymers in Brazil
Solvay, an international chemistry group, recently announced the acquisition of Dhaymers, a Brazilian manufacturer of specialty esters....
2015 makeup: explosive lips and pastel lids at Chanel
The French capital continues to inspire new collections from leading cosmetics makers. On the heels of Lancôme’s unveiling of its French...
Albéa Tips Studio: an applicator for every makeup effect
On the occasion of the latest Luxe Pack tradeshow in Monaco, Albéa, the world leader in mascara, presented its new platform Albéa Tips...
MakeUp in Sao Paulo: More than 600 visitors
The first edition of MakeUp in Sao Paulo, which was held on December 03-04, met all the expectations of the organisers. More than 600...
Naturex opens a Chilean subsidiary
In response to growing demand in Latin America for natural ingredients, Naturex is strengthening its position in the region with the...
Beraca named Brazil’s most sustainable company in the chemical segment
Beraca has been named ‘Sustainable Company of the Year’ in the chemical industry by Exame Magazine’s 2014 Sustainability Guide. In its...



















