Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lisa Eldridge is Lancôme’s new make-up creative director

British make-up expert Lisa Eldridge, well-known for her online video tutorials, has been named Make-up Creative Director at Lancôme. Her new creative director role will see her create new products and collections for the brand based around the concept of ’effortless chic’, as well as producing guides and more tutorials.

Lisa Eldridge for Lancôme © Lancôme

Lisa Eldridge for Lancôme © Lancôme

In fact there’s something of a history between Eldridge and the Paris-based beauty brand. Two decades ago, when she was starting out in her make-up career, Lisa worked on the Lancôme beauty counter at the famed Harrods department store in London.

Later on, Eldridge created her blog in 2009, which involved practical advice and unpretentious responses to real-life questions and situations. Her YouTube channel now boasts over 1 million followers, with her Instagram account boasting a further 236,000 fans, while her celebrity clients and fans include Keira Knightley, Katy Perry and Cate Blanchett, among many others.

"It’s an honour to be named Make-up Creative Director at Lancôme," explained Eldridge, who has a huge popular following on social media channels and is widely respected as an industry expert. "We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!" she added.

AFP/Relaxnews

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features