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Lubrizol invests in Brazil to meet the surfactant demand

The Personal and Home Care division of Lubrizol, a U.S. manufacturer of specialty chemicals, recently celebrated the groundbreaking of a new manufacturing unit dedicated to meet the growing surfactant demand for personal and home care products in the Brazilian market.

© Alliance / shutterstock.com

© Alliance / shutterstock.com

Hosting the groundbreaking ceremony was Gilson Santos, Lubrizol’s vice president for Latin America. During his opening speech, Santos explained that the new surfactant unit, located in Belford Roxo, near Rio de Janeiro, plays a crucial role in achieving Lubrizol’s long-term strategy for growth in Brazil, which is one of the largest and fastest growing markets for personal care and home care products in the world.

"We are expanding our local operations with a larger portfolio of products,” said Rick Tolin, vice president and general manager, Lubrizol Personal and Home Care. "The surfactants produced at this facility will include a significant number of naturally derived ingredients to ensure that we are fully aligned with the growth strategy of our targeted customers in Brazil."

The estimated investment in the new plant totals more than 20 million US dollars and will feature some of the latest equipment in the industry.

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