about Stéphanie Machon

Consulting agency in Design Global Beauty: creation of concepts, product development, and storytelling for the wellness and beauty industry.

Stéphanie has been working in the cosmetics industry for more than 18 years. Raw material marketing, concept creation, cosmetic product development and manufacturing for brands… she had already acquired an entrepreneur profile when she founded her consulting activity, MAKE IT BLOOM!, in 2010. She now contributes to the creation and development of a multitude of innovation & communication projects for both start-ups and major groups. She supports B-to-B, consumer, or luxury brands with their strategies and operational approaches.

Stéphanie holds a degree in creativity and innovation. Familiar with the whole design process of beauty brands, she shares her design global vision and guarantees a cross-disciplinary coherence in all creation-related fields.

Contact: stephanie.machon@makeitbloom.fr
Tel: +33 (0)1 48 01 03 54
www.makeitbloom.fr

Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

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Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

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Features