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Brazilian beauty and cosmetics markets: trends and news

Markets & trends

Tradeshows: MakeUp & Luxe Pack take the beauty industry by storm in Los Angeles

Tradeshows: MakeUp & Luxe Pack take the beauty industry by storm in Los Angeles

For the first time, Luxe Pack and MakeUp in LosAngeles held a joint event on 7-8 February 2018 in Los Angeles. With more than 3,900...

Increase in tax rate for cosmetics and personal care products requires new strategies from the industry to resume growth

Increase in tax rate for cosmetics and personal care products requires new strategies from the industry to...

The trend towards higher tax levels began in 2015 and keeps pushing manufacturers and distributors to constantly innovate to boost sales....

On-the-go skincare formats make a splash with US women

On-the-go skincare formats make a splash with US women

In a saturated beauty market, skincare brands bet on consumers’ focus on health and wellness and invent new on-the-go formats. According...

Cosmetic industry harnesses diversity to grow in 2018

Cosmetic industry harnesses diversity to grow in 2018

Big players such US-based NARS Cosmetics, as well as domestic brands Natura, O Boticário and Vult Cosmética have launched makeup lines...

The nail product industry on track for growth

The nail product industry on track for growth

Nail products are expected to become the fastest-growing segment in the colour cosmetics industry over the next few years, according to a...

Men are changing their attitudes regarding beauty treatments

Men are changing their attitudes regarding beauty treatments

The beauty salon is often thought of as being a female-focused environment, but British men seem to be moving away from gender...

Aptar unveils the secrets of perfume routine in Brazil

Aptar unveils the secrets of perfume routine in Brazil

“The Ritual Codex” comprises a variety of words and definitions describing the different gestures used to put on perfume according to the...

“Sales channel integration is an undeniable reality in Brazil,” Marília Borges, Euromonitor International

“Sales channel integration is an undeniable reality in Brazil,” Marília Borges, Euromonitor International

Euromonitor’s research analyst says that Brazilian retailers are aware of the importance of having a strong presence in both the physical...

Increased online search for curls heats up the market and strengthens the production chain

Increased online search for curls heats up the market and strengthens the production chain

The cosmetics industry has gained support of digital influencers who have taken a key role in empowering women with curly hair. For...

Brazil's tech junkies seek healing at digital detox clinic

Brazil’s tech junkies seek healing at digital detox clinic

Set up in the psychology department of Rio de Janeiro’s Federal University in 2013 by psychologist Anna Lucia King, the Delete center has...

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