Markets & trends
2014: Year of the strong brows
In Europe and in the USA, women are increasingly concerned by the aesthetics of their brows. As a result, sales of brow care and makeup...
Book unveils the work of direct sales representatives in Brazil
The world’s fifth largest direct sales market, Brazil has a veritable army of sales representatives. According to ABIHPEC (Brazilian...
Brazilians need to be reassured about the effectiveness of body care products
The desire for beauty is one of the main drivers of the skincare market in Brazil. However, as consumers are not able to evaluate the...
Cosmetics and personal care is perceived as the most reliable industry according to Brazilian consumers
Product quality, innovation and ethical behavior – based on these three areas, the Datafolha institute conducted a survey commissioned by...
First edition of MakeUp in SaoPaulo to open doors 03-04 December 2014
The B2B event dedicated to the makeup industry will feature two days of conferences and host some of the world’s leading suppliers of...
Perfume, 10 tips for a successful launch
Common sense and method! Nathalie Pichard, founder of toPNotes (perfume training and evaluation) and author of the Web Fragrant...
Brazil’s obsession with image boosts make-up sales
Despite a receding economy, the Brazilian beauty market is growing rapidly. “The desire to look beautiful among young Brazilian women is...
Trends: Towards hair free bodies?
While it is still considered fashionable for men to have beards, and while a number of charitable initiatives and pro-hair organisations...
Health and Beauty is the third most sold category in eCommerce
The Health and Beauty category ranks third in online sales in Brazil, with an estimated turnover of R$ 4.7 billion in 2014. According to...
Cosmetics makers develop tailor-made products to appeal to women from emerging markets
Texture, shades, packaging: in order to appeal to beauties from emerging countries, cosmetic multinationals are adapting their products...
