Markets & trends
Hydroquinone-free products record strong performances in the U.S.
Hydroquinone-free products are among the most dynamic performers in the U.S. professional skin care market in 2014. Introduced by...
Which part of their bodies are Chinese and Brazilian women willing to invest more on?
Living Beauty, the latest study by the cosmetics beauty division at Ifop (the French Institute of Public Opinion), focused on two major...
Ageing of the Brazilian population translates brings growth opportunities for the beauty industry
92% of women aged over 60 buy cosmetics but feel there is a lack of specific products for their needs. Brazil is getting older. Life...
Sales of sunscreen products set to expand by 14% in 2015
Unique packaging, multi-functional make-up and products that combine protection and tanning are among the highlights of the category....
Latest cosmetics trends from the USA
The American cosmetics market is getting back on track thanks to the dynamism of the American economy, a declining unemployment rate, and...
Trends: The influence of the Beach Beauty in makeup
At the last MakeUp in SaoPaolo show, Hélène Capgras presented two major à la française influences which inspired trends and innovations...
The growing influence of YouTube beauty vloggers
Today, YouTube beauty vloggers appear more influent than the main websites for women. According to a recent study by Influence4you, the...
Sales of fragrances and cosmetics increased by 10% in Brazilian shopping malls
Despite an overall decline in sales over the Christmas period, fragrances and cosmetics sold in shopping malls had an increase of 10% in...
Trends: dialogue between fashion and makeup in France
At the first edition of the MakeUp in Sao Paulo trade show, Hélène Capgras, Director of creative consulting firm Brain for Beauty,...
Instant nail polish colours maker Esmalte Machine to open 60 new points of sale in 2015
The inspiration came from the machines that produce custom paints for cars and walls. Advertising specialist Sylvio Freire also saw a new...
