Markets & trends
The 2nd edition of in-cosmetics Brazil received 30% more visitors than last year
Held for the second time in the Sao Paulo, the in-cosmetics Brazil tradeshow, the only event in Latin America exclusively dedicated to...
Brazil set to take the lead on men’s grooming by 2019
The fast-growing market has contributed to a strong performance for the category in Brazil and the industry is responding by diversifying...
Global cosmetic brands draw their inspiration from Korea and Japan
With consumers constantly striving for perfection and manufacturers and brands constantly reinventing and renewing their portfolio of...
Brazil: Cosmetics industry records the first decline in sales in over 20 years
2015 was not looking like a promising year. High inflation and an unstable political environment, in addition to the new law surrounding...
Global market trend towards skin lightening cosmetics reaches Brazil
Women aged from 30 to 60 are the biggest consumers of products to lighten the skin and even out its tone. Freckles and skin spots can...
Makeup in Sao Paulo builds on the success of the first edition
The second edition of MakeUp in Sao Paulo is set to be red hot with all participants to the first edition taking part again to the...
Nearly six in ten US women check ingredients on their beauty products
What is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning the list of ingredients to avoid some of...
Product sampling remains a powerful strategy to promote brands to potential customers
Free samples often require a smaller investment than advertising while establishing a close relationship with the consumer and playing an...
Beauty’s digital pure plays go physical on the U.S. retail market
The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been...
Clowns are the hottest new beauty inspiration according to new viral makeup trend
First came contouring, then came strobing, and now the clowns have arrived. "Clown contouring" is the latest trend to take off in the...
