Companies & industry
Éh! pins its hopes on new portfolio with redesigned layout
The Hypermarcas Group company launches 21 items and invests in high technology formulas with natural ingredients. The éh! hair care...
Razzo is betting on a new line of popular soap bars to expand sales by 25%
The company has been on the market for 50 years and is the second-largest soap base manufacturer in Brazil. Brazil has been the...
“Perfumes will always make people dream, but they must change,” Olivier de Lisle, Firmenich
What are the prospects for the world perfume market? Olivier de Lisle, who is in charge of the Fine Fragrance Department at Firmenich,...
“High shine and long wear are the leading trends in nails right now”, Mary van Praag, OPI
After having grown exponentially in recent years, the nail polish market expanded more slowly in 2014 but remains one of the key growth...
Ikesaki’s history follows the growth of the Brazilian beauty market
With the opening of two hyperstores in 2015 and investments in online sales, the Ikesaki Group celebrates 50 years of business and...
Brazilian brands soon to capture the global market?
Although they are still discreet outside Latin America, major Brazilian cosmetic brands have been increasingly attempting to enter new...
“We want a harmonious development”, Thierry Aubry-Lecomte, Natura Brasil France
While the Natura Brasil group is a giant in its own country, it remains surprisingly discreet outside South America. And yet, it has been...
Benefit and Kiko announce entry plans to Brazilian market
2015 is set to be a groundbreaking year for cosmetics consumers in Brazil, especially those who can’t go past without trying new imported...
“Competition leads us to evolve”, Renato Massara, Wheaton Brasil
The year 2014 was not an easy one for the Brazilian packaging industry. Latest data from ABRE (Brazilian Packaging Association) shows...
PetiteBox launches Brazil’s first cosmetic line for pregnant and nursing women
Wellbeing, convenience and safety for pregnant and nursing moms – this is the claim of Brazil’s first cosmetic line especially developed...
