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Brazilian beauty and cosmetics markets: trends and news

Companies & industry

Natura cultivates its naturalness

Natura cultivates its naturalness

Thanks to its extraordinary growth over the last 20 years, and commitment to both promoting values of sharing and protecting the...

Potential of the organic and natural cosmetics market in Brazil is still underexploited

Potential of the organic and natural cosmetics market in Brazil is still underexploited

Consumers who are more environmentally aware and health conscious are looking for beauty products that are natural and sustainable but...

Condor plans to grow 13% and invests R$17 million in new technologies and products

Condor plans to grow 13% and invests R$17 million in new technologies and products

In late 2014, when celebrating its 85th anniversary, Condor made a strategic decision – the company sold its brushes division for R$42...

Brazil: Fareva develops its own exclusive skincare collections

Brazil: Fareva develops its own exclusive skincare collections

Cosmetics manufacturer Fareva has developed its presence in Brazil for several years by opening three production plants. Since 2014, it...

Granado confirms its success

Granado confirms its success

The historic cosmetics brand was acquired in 1998 by British investor Christopher Freeman, and successfully relaunched in 2004. Since...

Faber-Castell plans to double production of cosmetics in Brazil in the next 10 years

Faber-Castell plans to double production of cosmetics in Brazil in the next 10 years

Emphasis on product segmentation, more assertive launches and a broad exploitation of different distribution channels are among the...

Studio 35 debuts in the nail polish market with 29 colors and a formula containing keratin and collagen

Studio 35 debuts in the nail polish market with 29 colors and a formula containing keratin and collagen

Studio 35 was founded in 2009 and became known in Brazil by launching the first express nail polish remover in the market. This...

Ybera Professional invests in formaldehyde-free keratin treatments

Ybera Professional invests in formaldehyde-free keratin treatments

Keratin treatment products containing formaldehyde were banned in Brazil by the National Sanitary Surveillance Agency (ANVISA) in 2009....

French-based company Puressentiel plans to enter Brazil in 2016

French-based company Puressentiel plans to enter Brazil in 2016

In its 10 years of operations, Puressentiel has transformed itself from a small family-run business into one of the leading companies on...

Online retail offers small and medium-sized companies a competitive advantage

Online retail offers small and medium-sized companies a competitive advantage

With an eye on the growth of online sales in Brazil, beauty boutique BeautyList invests in unique products, selected brands and...

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