Companies & industry
L’Oréal Brazil deploys digital tools to attract and retain customers
From augmented reality makeup apps to mobile hackathons, the company pushes for digital assets capable of improving the consumer...
Fragrance houses strive to better understand gen Y and Z consumers
Studies conducted by Symrise and Firmenich outline the consumer behavior of teenagers and young adults and reveal a profile geared...
Fragrance maker Equivalenza finds room for expansion in the midst of the Brazilian economic crisis
Headquartered in Barcelona, the company relies on the franchise model to thrive while others are reeling. Caution isn’t the only...
Brazilian cosmetics exports to the Middle East grew 19% in 2015
Hair care products account for most of the sales, but makeup products and fragrances are also increasing their share of the market....
Brazilian cosmetics industry hops into moustache and beard craze
Following a boom in barbershops around the country, the number of brands aimed towards facial hair care show considerate growth....
Embelleze to open plants in Venezuela and the Dominican Republic with plans to expand exports to 20% of...
The company, which is present in 30 countries, has launched NutriSalon, its first line of professional products developed exclusively for...
Adhespack expands its portfolio with the acquisition of SkinLab spurred on by annual growth of 30%
With a focus on overseas opportunities, the company has an office in the US and distributors throughout Europe, and plans to open...
“Whether in Brazil or on other markets, innovation is the key to our success,” Camille Da Rocha, Technature
Technature, a French subcontractor specialized in peel-off masks and face and body cosmetics skincare, provides major salon and spa...
Curitiba-headquartered start-up wins first hackathon organised by L’Oréal in Brazil with an application for...
After a 24-hour marathon of uninterrupted work, Curitiba-based start-up NeoMode won Beautyhack, the first hackathon sponsored by L’Oréal...
Kimberly-Clark grows by 14% in Brazil and invests R$ 400 million in expansion plan
The multinational’s third-largest operation will host a new innovation center to be opened in São Paulo in April. Kimberly-Clark has...
