Markets & trends
Senior consumers want much more than just anti-aging cosmetics, research reveals
Companies looking to reach out to this target audience, which will account for one-third of the Brazilian population by 2050, need to...
FCE Cosmetique 2017: Optimism was the keyword
The 2017 edition of Brazil’s main professional trade show for the fragrance and cosmetics was held on 23-25 May 2017 at São Paulo Expo,...
In line with global trends, vegan lifestyles grow in Brazil
The vegan lifestyle has become a culture and has gained, more and more, adepts in Brazil. It is estimated that 4% of the Brazilian...
FCE Cosmetique partners with Suppliers’ Day
FCE Cosmetique, the leading cosmetics event in Latin America, is partnering with the New York Society of Cosmetic Chemists (NYSCC), the...
Solid soap trendy again in France
In 2017, soap is both successful and reassuring. Here is, in substance, what traditional soap brands have found out, as their sales and...
With a stronger focus on innovation, hair color sales should exceed R$ 4.5 billion in 2017
Multifunctional products, fantasy hair color and root cover-ups are some of the trends spotted in the Brazilian market. They can...
Cosmoprof Bologna closes 50th edition with plans for international growth
The 50th edition of Cosmoprof Worldwide Bologna welcomed more than 250,000 visitors from 150 countries, about the same figure than last...
“Active Beauty” emerges as a key trend for 2017 and beyond
“Active Beauty” is emerging as one of the key trends set to impact the global beauty and personal care industry in 2017 and beyond,...
Florida positions itself as the gateway for Brazilian cosmetic companies in the US
The state, which is home to over 350,000 Brazilians and brands such as Truss and Jacques Janine, is Granado’s latest destination with a...
Featuring high-performance active ingredients and clinically proven results, hairceuticals are the next...
The equivalent of dermocosmetics for hair care, these products claim to effectively address issues such as hair loss, hair thinning and...



















