newsletter
Brazilian beauty and cosmetics markets: trends and news

Laurence Bacilieri

Victoria's Secret or the failure of a conservative positioning?

Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show...

American insights: The new beauty millionaires

American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things,...

‘Do Good, Feel Good' and the beauty industry

‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon...

Beauty must-haves for the new year

Beauty must-haves for the new year

The year 2018 went out with a whirlwind of launches (over 20 launches) from the Estée Lauder Group. The signs are very good, skincare...

Holiday Retail Insights

Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their...

US retail: Apocalypse or evolution?

US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...

“Blend it yourself”: The new make-up & skincare trends?

“Blend it yourself”: The new make-up & skincare trends?

In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade...

The game changers of the beauty industry

The game changers of the beauty industry

Social networks, applications, customization ... makeup and skin care brands are increasingly connected and massively explore the most...

Estée Lauder gives itself new youth

Estée Lauder gives itself new youth

Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...

US Trends: The Gift of Beauty

US Trends: The Gift of Beauty

Projections for sales in the US for the end of the year holidays remained prudent, with 3.5 % growth announced. In reality, holiday...

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