about Juliette Faliu

After graduating from the École Supérieure de Commerce business school of Toulouse, France, Juliette Faliu launched many innovative initiatives in the field of perfumery. In 2006, she created the first French-speaking blog on perfumes: Poivre Bleu, which has become Le Nez Bavard since then.

In 2011, she became the co-founder and President of L’Olfactorama, an association aiming to “Reveal the best in perfumery”. Every year, the awards attributed by L’Olfactorama are intended to refocus communication on olfaction and reward both selective and rare perfumes.

Thanks to a regular practise of olfaction in the past ten years, Juliette Faliu has acquired excellent knowledge in the history of perfumery, its players, and its market. She has gradually developed an olfactory assessment method to evaluate the quality of a perfume according to objective and defined criteria.

In 2014, Juliette created the concept of olfactory meetings for all people interested, amateurs, and enthusiasts with the support of Nez Bavard.

Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

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Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

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