Brazil Beauty NewsA inspiração veio das máquinas que produzem tintas customizadas para a pintura de carros e paredes. O publicitário Sylvio Freire também enxergou uma nova possibilidade de negócio dentro de um segmento que segue em ascensão no Brasil ao observar sua mulher comprando cada vez mais vidrinhos de esmaltes, nacionais e importados, sempre em busca de novas tonalidades nas prateleiras das drogarias e casas de cosméticos.
Freire investiu em pesquisas e alta tecnologia para desenvolver a primeira...
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O produtor de esmaltes na hora Esmalte Machine deve abrir 60 novas unidades em 2015
20 de janeiro de 2015, por Brazil Beauty News -
Al Zahra wants to expand the olfactory scope of Brazilians
1 December 2015, by Brazil Beauty NewsLast September, Julia de Biase inaugurated Al Zahra (The Flower, in Arabic), the first shop entirely dedicated to Mid-Eastern fragrances in South America.
Located at 490 Melo Alves, at the corner of the Oscar Freire street, Jardim Paulista, in Sao Paulo, the shop is signed by architect Nelson Presbiteris, with a contribution from Jeane Madalena de Biase who brought the eastern decorative elements to the place.
“I wanted to create something different, with new products never seen in Brazil... -
Customization is the keyword for the packaging industry
19 August 2014, by Brazil Beauty NewsAmerican group MeadWestvaco (MWV) is placing its stakes on the Brazilian market, with plans to invest R$ 100 million in the production of dispensing valves and sprays for the personal care, fragrance and cosmetic market by 2020. “Brazil is the country that has seen the most growth in this segment across all subsidiaries of the group worldwide. Our performance has been driven primarily by the fragrances market”, says Eduardo Scalese, business director for the beauty and personal care division...
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Movimento “no make-up make-up” defende naturalidade e beleza não padronizada
12 de maio de 2020, por Brazil Beauty NewsTendência é marcada por maquiagem leve, que realça os melhores traços de cada pessoa, dando uma aparência saudável para o dia a dia.
Em tempos de isolamento social, a maquiagem deve andar meio esquecida, até mesmo para as usuárias mais fiéis. Delineador, batom vermelho ou sombra cintilante não têm feito parte do cotidiano da maioria das pessoas atualmente. Mas o home office pode exigir teleconferências, as lives crescem a cada dia e mesmo nas chamadas de vídeo com amigos e familiares... -
Eucerin strengthens relationships with dermatologists and drugstores to boost sales
18 October 2016, by Brazil Beauty NewsEucerin DERMAInstitute, built in partnership with Drogaria Venancio, is the brand’s latest venture to enhance consumer trust through customized, complimentary skin consultation sessions.
Beiesdorf’s global dermocosmetics brand, Eucerin is firmly set in all of Latin America and ranks among the market leaders in Argentina, Chile and Peru. In Brazil, the brand’s journey has gone through two distinct periods. Eucerin originally entered the country in 2003, with distribution being carried out... -
"É possível conciliar desempenho ambiental e desempenho econômico", afirma Alexandra Palt, da L’Oréal
16 de outubro de 2018, por Brazil Beauty NewsDois anos antes do prazo fixado para a conclusão do seu programa de desenvolvimento sustentável "Sharing Beauty With All", a L’Oréal já registra resultados que superam alguns dos objetivos anunciados em 2013. Em apoio a essa iniciativa, o Grupo criou a ferramenta de concepção ecológica SPOT (Sustainable Product Optimization Tool), com o objetivo de garantir a melhoria contínua do perfil ambiental e/ou social de todos os seus produtos até 2020. Entrevistada pelo site Brazil Beauty News,...
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Makeup continues to boost global prestige beauty sales
14 February 2017, by Brazil Beauty NewsGlobal sales of cosmetic products in the prestige segment are boosted by makeup products, recently announced The NPD Group. In 2016, prestige makeup sales have grown by +13% in North America, +23% in South America and +6% in Europe. However, the drop in the number of tourists and a poor economic situation have led to a decrease of prestige beauty sales in France.
Makeup continued its overall leading role in the global prestige beauty market in 2016. Sales of prestige makeup products... -
New business models shorten the distance between cosmetics and consumers
7 November 2017, by Brazil Beauty NewsMakeup delivery services, subscription boxes and the so-called “beauty Uber” are among the services that use technology and creativity to deliver cosmetics to the customers’ home.
Online shopping has been a growing phenomenon in Brazil in recent years. According to the WebShoppers study carried out by Ebit, almost 25% of the Brazilian population made at least one online purchase in 2016, a 22% increase compared to the previous year. However, for entrepreneur Alexandre Abrahão, this... -
’Our goal is to make domestic and imported fragrances and beauty products available to all’, Marcelo Poeppl, Riachuelo
20 June 2017, by Brazil Beauty NewsBrazil’s largest fashion group has invested R$ 40 million in a new project to sell cosmetics and expects to end the year with over 160 beauty kiosks in its stores.
With almost 300 stores spread across the country, Riachuelo is celebrating its 70th anniversary in 2017 with a new addition to its product offer. The biggest retail chain in the Brazilian fashion business has decided to turn its attention to a new product category – cosmetics. The company has invested R$ 40 million in the launch... -
Missha traz para o Brasil o conceito coreano de cuidado com a pele
6 de setembro de 2016, por Brazil Beauty NewsUma das precursoras da K-Beauty no país, a empresa planeja expandir seu portfólio de pré-maquiagens multifuncionais e difundir a importância da cultura de skin care preventiva entre as brasileiras.
Na era das selfies e dos tutoriais de beleza no YouTube, o mercado de maquiagens aposta em dois direcionamentos fortes e contrastantes: um é o contouring, voltado para o destaque de luz, sombra e curvas do rosto, popularizado pela americana Kim Kardashian. O outro é partidário da pele...