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Ingredients & formulation

Chemical company Croda Brasil bulks up its infrastructure to take on Latin America

After cutting the ribbon on a new distribution center in its home city of Campinas, the chemistry giant unveils plans for new facilities and the expansion of its research hub due in 2020.

Croda International started its operation back in 1925 by supplying the British auto and engineering industries with lanolin – an anti-rust agent derived from sebaceous glands of wool-bearing animals. Ninety years later, the company is a global juggernaut on all things chemical, working with clients in the pharmaceutical, cleaning, food, and personal care industries.

Marco Carmini, Croda's executive director for Latin America

Marco Carmini, Croda’s executive director for Latin America

Now present in over 30 countries worldwide, Croda opened shop in Brazil in 1974 with a modest sales office. Six years later, the first local plant was built in Campinas, a city located about 100 km from São Paulo. “The early ‘70s were the apex of the so-called ‘Brazilian economic miracle’. Croda realized it wouldn’t be able to tap into this dynamic and fast-growing market from afar,” says Marco Carmini, Croda’s executive director for Latin America.

Besides the classic manufacture, distribution, sales and marketing combo, Croda’s Brazilian arm developed into an R&D hotspot with emphasis in the personal care industry. “This is our main focus in the region and so it naturally represents a substantial slice of our local revenues,” says Carmini. In his view, the personal care category takes such a prominent role in the country due to culturally ingrained habits – such as taking frequent showers – as well as a great demand for hair conditioning products, which was not overlooked by a plethora of retail brands that now make up the core of Croda’s clients sheet.

Therefore, it comes as no surprise that the Brazilian branch has developed a number of proprietary ingredients for the cosmetic industry, which are added to the formulations of makeup, sunscreens, deodorants, baby care, bath care and men’s grooming products. Among the latest are Prolevis, a protein hydrolyzate designed to smooth the skin and soften wrinkles; Crodazoquat ™ MCC, a conditioning solution for hair of different ethnic origins; and Citystem, an active ingredient that claims to reduce skin damage caused by pollution. “Croda sees immense opportunities in the personal care industry in Brazil and will continue to invest in initiatives targeted at this market,” says Carmini.

Early this year, Croda Brasil opened a new distribution center worth R$ 4 million. Sitting between the factory in Campinas and the International Airport of Viracopos, the center has doubled the company’s storage capacity and has become the heart of all its logistics operations, enabling Croda to improve its response time to 24 hours or less. “We want to bring ourselves closer to our clients around Brazil to be able to understand their specific needs. Being an effective supplier means keeping our distribution and production capacities always in check,” says Carmini.

The company claims the distribution center was only the first in a series of measures set to expand its operations in Latin America by 2020. Next come new tech facilities for its Brazilian R&D hub. “Acquisitions are also on our radar,” reveals Marco Carmini.

Renata Martins

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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