about Peclers Paris

Since 1970, Peclers Paris advises some of the most successful companies in France, and the world, in the process of defining and implementing strategies in terms of branding, style, innovation and product development.

Peclers Paris’ consulting services and prospective trend forecasting are present worldwide thanks to our subsidiaries in New York, Los Angeles, Munich and Shanghai, and a network of 15 exclusive agents, each located in a different capital.

Peclers Paris is WPP company.

The agency website:
www.peclersparis.com

Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

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Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

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Features