about Maria Fernandez

Maria Fernandez is Canadean’s Innovation Researcher for Personal Care, responsible for research across these industries with respect to market trends and product innovation.
Since joining the company in 2012 she has been researching information on new consumer products available on the markets, liaising with a global field of shoppers, and examining information obtained through primary and secondary sources. In addition she has been in charge of co-ordinating the social media platforms of the Product Launch Analytics department.

www.canadean.com

Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

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Experts’ views
Surprising the paradoxical generation

Lipotec - Lubrizol
Surprising the paradoxical generation

We hear about Millennials everywhere. Representing over a quarter of the global population, they are today the most influential generation and the most difficult to define due to their multiple contradictions. Millennials live their lives online but love real-life interactions. They are democratic and inclusive, but ask for (...)

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