about Maria Fernandez

Maria Fernandez is Canadean’s Innovation Researcher for Personal Care, responsible for research across these industries with respect to market trends and product innovation.
Since joining the company in 2012 she has been researching information on new consumer products available on the markets, liaising with a global field of shoppers, and examining information obtained through primary and secondary sources. In addition she has been in charge of co-ordinating the social media platforms of the Product Launch Analytics department.

www.canadean.com

Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

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Experts’ views
Green make-up: The new standard?

Pascale Brousse
Green make-up: The new standard?

Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean + ethics + efficient + lifestyle + happy claims, mainly in the USA. This trend is already most visible in skincare, but it is still almost nowhere to be seen in France in makeup. What is this (...)

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Features