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Industry buzz

Yves Rocher opens new store in Curitiba

Yves Rocher, a leading cosmetics brand in France, inaugurated its first franchise in Southern Brazil at ParkShopping Barigui, in Curitiba (state of Paraná). Yves Rocher is present in 90 countries, including Brazil where the brand already operates stores in São Paulo (SP) and Fortaleza (state of Ceará).

In Curitiba the store will propose the brand’s bath, perfumery, men’s care and facial care and treatments, as well as hair care and makeup and body care lines.

In addition of being a European brand, Yves Rocher enters the Brazilian market with a series attractive assets. The control of their production chain allows Yves Rocher for more affordable prices, as they grow their own plants, extract the best from the botanicals and distribute the cosmetics through their own channels. According to Frédéric Poirot, CEO of the brand in Brazil, consumers are conquered because Yves Rocher offers much for competitive prices.

This opinion is fully shared by entrepreneur Tânia Trevisan, owner of the store, when detailing why she has been looking for to bringing the brand to Brazil for more than ten years. "I met the brand during a trip to France and it was passion at first sight and love after the first experience. Since then, I had the dream of bringing the brand to Brazil, because we deserve the best of cosmetics available in the market," she says.

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