Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Yves Rocher opens new store in Curitiba

Yves Rocher, a leading cosmetics brand in France, inaugurated its first franchise in Southern Brazil at ParkShopping Barigui, in Curitiba (state of Paraná). Yves Rocher is present in 90 countries, including Brazil where the brand already operates stores in São Paulo (SP) and Fortaleza (state of Ceará).

In Curitiba the store will propose the brand’s bath, perfumery, men’s care and facial care and treatments, as well as hair care and makeup and body care lines.

In addition of being a European brand, Yves Rocher enters the Brazilian market with a series attractive assets. The control of their production chain allows Yves Rocher for more affordable prices, as they grow their own plants, extract the best from the botanicals and distribute the cosmetics through their own channels. According to Frédéric Poirot, CEO of the brand in Brazil, consumers are conquered because Yves Rocher offers much for competitive prices.

This opinion is fully shared by entrepreneur Tânia Trevisan, owner of the store, when detailing why she has been looking for to bringing the brand to Brazil for more than ten years. "I met the brand during a trip to France and it was passion at first sight and love after the first experience. Since then, I had the dream of bringing the brand to Brazil, because we deserve the best of cosmetics available in the market," she says.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features