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Packaging & design

Wista Packaging to target international markets

The Brazil-based supplier of standard and customized packaging solutions to the cosmetics and to the pharmaceutical sectors is developing its production capacities to address the growing demand in South and North Americas.

Our operations are based on two centres of excellence, Qualitec Plastics Technology and Wista Packaging. Our manufacturing facilities are equipped with European machinery, equipment and technology and we have our own global patents,” explains Eric Zembrod, CEO.

In 1995, Qualitec Plastics Technology started diversifying its activities by manufacturing technical parts for the cosmetics and pharmaceutical primary packaging markets. In 2012, the company’s owners created Wista Packaging, a new entity exclusively dedicated to personal care and pharmaceutical packaging. Headquartered in Boituva, in the State of Sao Paulo, close to Brazil’s economic capital, the family-owned businesses manufacture their own moulds and tools. Qualitec focuses on plastic packaging components (caps, applicators, green plastics and airless pumps), while Wista Packaging focuses on flexible tubes and decoration. The vertical integration allows them to shorten lead times and to offer highly flexible services.

Besides the monolayer or coex, the injection lines and our own tooling shop, our facility is equipped with state-of-the art extrusion and decoration lines, allowing us to provide high quality tubes integrated to our patented applicators. Our decoration system is unique and enables to maximize the artwork up to 100% of the length of the tube without additional labelling. Our equipment allows decorations up to seven colours using a wide range of technologies, including HD resolution (700 dpi), silkscreen printing, hot stamping, embossing, braille marking, and metallization,” adds Zembrod.

Masstige and premium cosmetics

So far, the company is mainly serving Brazilian customers, but is now ready to export its products to the rest of South America and to North America. “We’ll showcase our products in major North American tradeshows, including Luxe Pack New York and MakeUp in New York,” highlights Flavio Unikowsky, the company’s International Business Manager.

With a turnover of USD 24 million, Wista Packaging has a production capacity of 6 million tubes per month (72 million tubes per year) and plans to double its manufacturing capacity within the next three years.

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