Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Why inclusivity is the new buzzword in beauty

Launched last week, Rihanna’s debut Fenty Beauty collection has released no fewer than 46 different foundation shades for all skin types.

Foundation aside, Rihanna has already left consumers and the beauty industry in no doubt that inclusivity is the keyword of her new makeup line thanks to its video campaign, which features models of wildly varying skin tones.

And Rihanna’s Fenty Beauty isn’t the only beauty brand catering to people from all walks of life — A.P.D.G. hit the headlines recently, thanks to its colour-inclusive approach to foundation, while major brands such as MAC, Maybelline and Lancôme have all recently expanded their products to include cosmetics designed for deep skin colours.

It appears that the industry is broadening its definition of beauty, and not just when it comes to skin tone. Earlier this month, Asos unveiled its debut cosmetics collection, as well its new Asos Face + Body concept, with a campaign featuring both women and men of all sizes and skin tones. An accompanying press release stated: "There are no rules or limits, just endless ways to be you."

ASOS on Instagram © ASOS / Instagram

ASOS on Instagram © ASOS / Instagram

Elsewhere, 2017 has seen male vlogger Manny Gutierrez and makeup artist James Molloy unveiled as ambassadors for Maybelline and Rimmel London respectively. It seems that diversity is the key beauty trend of the season. And we can bet this trend - which is linked to deep cultural and social changes - is here to stay!

Brazil Beauty News with AFP/Relaxnews

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features