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Cosmetics Inspiration & Creation

When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being.

In a world centred around work performance, this wave of mindfulness offers (...)

In a world centred around work performance, this wave of mindfulness offers other perspectives. It embraces a new relationship with time, awareness, and self-care to heal both body and mind. - Photo : © In a world centred around work performance, this wave of mindfulness offers other perspectives. It embraces a new relationship with time, awareness, and self-care to heal both body and mind. - Photo : © istock

In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so important. The phenomenon of disconnect-reconnect has influenced the travel industry (open air travel), brain-body training,as well as the boom of mindful activities such as yoga or meditation.

Spirituality & Self-Focus - The New Urban Quest

The concept of spirituality continues to grow, infusing the US from the West Coast in particular, where mindful practices have always been stronger. A wave of millennial-minded meditation venues have spread all over the US, especially in big cities. Stressed-out New Yorkers can become more grounded during their lunch breaks at Be Time, the city’s first meditation bus. Retail wise, mindfulness has gained momentum with virtual reality guided meditation at the new Philosophy’s WellBeing store in New Jersey, or meditation during manicure sessions at Sundays. Same goes online with Lululemon’s "Mindful Podcast", featuring videos of a seven-day meditation challenge.

If mindful meditation has been widely embraced in the workplace, it is because the benefits are also instrumental. Indeed, the Buddhism-inspired technique will boost motivation, concentration, resilience and overall productivity. In California, it is not uncommon to find crystals in meeting rooms for positive energy, or collective yoga sessions on the city’s rooftops.

In a world centred around work performance, this wave of mindfulness offers other perspectives. It embraces a new relationship with time, awareness, and self-care to heal both body and mind. Yoga coaches have become today’s new managers, and their work tools include "zen" accessories as well as cosmetics. Facial rollers made of energetic stones are everywhere, like the Facial Roller Jade by Herbivore or the Crystal Facial Workout by Skin Gym.

Pure crystals are directly formulated into products such as the Crystal Aura by Hannes Dottir, a face-mask powder that mixes with water, enriched with crystals and marine extracts from Iceland. Pacifica just launched Crystal, a highly gem-infused line of cosmetics and makeup. Moreover, beauty routine turns into a full mystical ritual with the new brand Aquarian Soul that offers jade and amethyst roll ons, body oil enriched with rose quartz or moonstone, and at-home sacred fumigations thanks to herb bouquets.

"Good Vibes" Trend

This "good vibes only" outbreak shows no sign of stopping. Coming soon: the emergence of a new star ingredient, the "CBD" or cannabidiol, extracted cannabis (non-hallucinogenic) promoting wellness, tranquility and healing pain. The agency, Cosmetics Inspiration & Creation, discusses this new vision of makeup and skincare in its latest trend book, Freedom Beauty - US Makeup Trends.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

about Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is a trend forecasting and consulting agency founded in 2007, dedicated to beauty innovations. Centered on the mission to provide inspiration seeds to the beauty industry, the agency works with beauty companies and help them create their future innovations. Beauty hunters and beauty shapers, the agency deciphers the most important international trends, help clients to optimize their strategies, and imagine future innovation and content.

Headed by its founder, Leila Rochet, a Cornell MBA Beauty Trotter, the team works with international brands, suppliers and associations throughout the world.

The services provided are Trend Reports, Consulting in Innovation and Story Telling.

The agency is active in animating conferences, writing articles and social media content to decipher the essential trends, disruptions and most promising indie brands of the beauty planet.

Web site: www.inspiration-creation.com
Instagram - @cosmeticseeds
Twitter - @cosmeticseeds
Mail: contact@inspiration-creation.com


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