Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Viktor & Rolf offers customizable fragrance buys with new online platform

The luxury Dutch fashion duo, who first broke into the perfume industry in 2005 in partnership with L’Oréal, will offer beauty fans the chance to customize their fragrances with a new e-commerce platform. As well as shining the spotlight on its fragrance portfolio, the new online store will give shoppers the option of customizing the bottles of its ‘Flowerbomb,’ ‘Spicebomb’ and ‘Bonbon’ perfumes via a concept called ‘Dress Up Your Bottle’.

Seen here, a version of 'Flowerbomb' by Viktor & Rolf released for (...)

Seen here, a version of ’Flowerbomb’ by Viktor & Rolf released for holiday 2010; the brand is offering customers the possibility to add accessories to their bottles in a new e-commerce initiative. Photo: © All Rights Reserved

Choices will include a range of colours and accompanying accessories, while ‘Flowerbomb’ customers will also be offered four different bottle designs as well as the possibility of adding an ultra-personal touch thanks to the engraving of the bottle. The brand aims to address strong expectations regarding customization and new shopping experiences.

Experiential shopping

Available since September 6 in the USA, the new site is the latest in a string of immersive fragrance-themed initiatives dreamed up by a growing group of beauty brands.

This month will also see YSL Beauty open up an interactive pop-up store in New York, honoring Zoë Kravitz’s role as the face of its ‘Black Opium’ scent, featuring fragrance workshops and a pool room that will allow visitors to ‘walk on water’. Skincare brand L’Occitane en Provence has included interactive ‘fragrance clouds’ into several of its new store openings, while cult Millennial favourite Glossier has been experimenting with solid fragrances.

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in Seoul unveils its programme of conferences

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: "The future of Beauty 2020" Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: "Color Wave by (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features