Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Vetivyne: A link between skincare and perfumery by Givaudan

By upcycling vetiver roots from fragrance raw materials Givaudan Active Beauty has created a patent-pending natural and sustainable active ingredient creating a bridge between fragrances and skincare products.

This new patent-pending active ingredient offers both anti-ageing benefits and long lasting properties to enhance fragrance wear.

Givaudan Active Beauty has created Vetivyne by upcycling vetiver roots from (...)

Givaudan Active Beauty has created Vetivyne by upcycling vetiver roots from fragrance raw materials.

Scientists and sustainability experts at Givaudan discovered Vetivyne by using water-soluble extract from exhausted Haitian vetiver roots, a by-product of the extraction procedure used to produce vetiver oil for fragrances. The cosmetic active created via this process is fully natural, concentrated, odour-free and offers clinically proven skin benefits. Clinical tests unveil important dermatologic benefits for the skin. “By acting on the skin lipids, Vetivyne helps enhance skin hydration and suppleness as well as removing wrinkles,” explains the company.

But there is more, as it boosts the long lastingness of fragrances that are applied by the user, Vetivyne also bridges the cosmetics and fragrances worlds.

We deeply believe in the synergies between the beauty and fragrance worlds. Vetivyne exemplifies the many possibilities we have in creating innovative and disrupting ingredients which fulfills our commitment to offer not only efficient, but also natural and sustainable products for our customers,” says Laurent Bourdeau, Head of Givaudan Active Beauty.

Regarding sustainability, the ‘upcycling’ of perfumery by-products reduces waste and minimizes the company’s environmental impact in line with its commitments. For several years, Givaudan has been actively supporting a Haïtian cooperative of vetiver roots producers through its Sourcing for Shared Value programme. Furthermore, the vetiver roots are certified ECOCERT (ESR), an organic and fair trade standard.

V.G.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features