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Industry buzz

Verescence sculpts an asymmetric bottle for Proenza Schouler’s debut fragrance

For the launch of Arizona, Proenza Schouler’s debut scent (license agreement with L’Oréal), Verescence has used an innovative glass forming process, the SCULPT’in technology, to create a unique glass bottle featuring an asymmetric distribution of glass.

This Verescence’s patented technology SCULPT’in revolutionizes the glass bottle forming process and allows us to create singular glass distributions inside bottles blown through a standard neck finish.” explained Samuel Joachim, INPD Director at Verescence.

As far as decoration is concerned, the Arizona bottle is magnified by a complex pad-printing in a coral colour that emphasizes the faceted angles and the bottle’s design. The name of the product is silk screened in black on the front panel.

Inspired by the road trips taken by the New York fashion label’s founders Jack McCollough and Lazaro Hernandez into the Arizona desert the fragrance is described as a "radiant eau de parfum." It features white cactus flower accord and creamy orris accord and has a unique mineral signature.

The Arizona bottle was made in France in Mers-les-Bains glass manufacturing site, Verescence’s centre of excellence for glass innovation in order to be launched globally in February in three sizes 30ml, 50ml and 90ml.

V.G.

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