Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Verescence sculpts an asymmetric bottle for Proenza Schouler’s debut fragrance

For the launch of Arizona, Proenza Schouler’s debut scent (license agreement with L’Oréal), Verescence has used an innovative glass forming process, the SCULPT’in technology, to create a unique glass bottle featuring an asymmetric distribution of glass.

This Verescence’s patented technology SCULPT’in revolutionizes the glass bottle forming process and allows us to create singular glass distributions inside bottles blown through a standard neck finish.” explained Samuel Joachim, INPD Director at Verescence.

As far as decoration is concerned, the Arizona bottle is magnified by a complex pad-printing in a coral colour that emphasizes the faceted angles and the bottle’s design. The name of the product is silk screened in black on the front panel.

Inspired by the road trips taken by the New York fashion label’s founders Jack McCollough and Lazaro Hernandez into the Arizona desert the fragrance is described as a "radiant eau de parfum." It features white cactus flower accord and creamy orris accord and has a unique mineral signature.

The Arizona bottle was made in France in Mers-les-Bains glass manufacturing site, Verescence’s centre of excellence for glass innovation in order to be launched globally in February in three sizes 30ml, 50ml and 90ml.

V.G.

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Vanilla Madagascar - crisis recovery... or not yet?

Rémi Pulverail
Vanilla Madagascar - crisis recovery... or not yet?

Following the interesting November report from Aust & Hachmann (Vanilla Market Update - November 2018), we would like to emphasize a few points which - to our opinion- are quite questionable. The report is very optimistic, and we all hope that the unusual crisis on the vanilla market comes to an end as the current situation (...)

read more

Features