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The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles.

The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty entrepreneurs, how make up brands adapt to the new digital age and the new technologies, the creation of new textures, and new applicators, etc.

Conferences & Round Tables Program:

Day 1: Wednesday February 7th, 2018

Main Theme: Deciphering major beauty trends of the United States market, the influence of digital and the specificities from California Brands.

9:15 pm - 10:00 am: "The State of the US Beauty Industry and key trends in 2018"
Opening Keynote by: Sarah Jindal, Senior Innovation and Insight Analyst - Beauty + Personal Care at Mintel

10:15 am -11:45 am: "The rise of the new entrepreneurs and the Indie Brands Influence"
Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
- Marlena Stell – CEO/Founder of Makeup Geek
- And other brands senior executives to be confirmed soon

12:00 pm - 12:30 pm: "The Cosmetic Applicators"
Conference by: Gérald Martines, IN•SIGNES

1:00 pm - 2:30 pm: "Beauty transformation in the Digital Age - Adapting to the new challenge of social media and e-commerce"
Keynote by: Hana Ben-Shabat, Partner and Board Member at A.T. Kearney
Followed by a round table moderated by Leila Rochet-Podvin with the participation of brands senior executives such as:
- David Olsen, Chief Executive Officer of Cos Bar
- Jill Tomandl, Vice President – Product development & Innovation at Smashbox Cosmetics

2:30 pm - 3:45 pm: "The connected consumer; What is the future of influencers ? What are the new challenges? What are the recipes to be part of the beauty conversation?"
Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
- “The Crisis of Influence – What Are The Future Challenges” by Eric Briones – Author of Digital & Luxury, Professor & Strategic Planner
- "The future of influencers according to Tribe Dynamics" by Conor Begley, Co-Founder of Tribe Dynamics
- Rob McLoughlin, VP Consumer Research at POPSUGAR

4:00 pm - 5:00 pm: "Technology; What’s Next for brands and retailers?"
Round table moderated by Vincent Gallon, Beauty and cosmetics industry editor at with representative of organizations with operations in Artificial Intelligence, Data Mining and Augmented Reality.

Day 2: Thursday February 8th, 2018

Major Theme: Make UP / Skin Care: Getting inspired by multiple influences and getting ready for the next wave.

9:15 am -10:00 am: "Shiseido Global Makeup Center of Excellence - Key challenges for our industry and the vision of the Shiseido Group in the Future of Beauty"
Opening Key note by: Jill Scalamandre, President Global Makeup Center of Excellence SHISEIDO Americas

10:15 am - 10:45 am: "The Future of Beauty" - Getting inspired by socio-cultural and lifestyle trends to imagine innovative territories"
Conference by: Peclers Paris

10:45 am - 11:30 am: "Inspiration from the West and from the East - What are the 5 trends to follow and what’s coming next?"
Conference by Leila Rochet-Podvin, Cosmetics Inspiration & Creation and Florence Bernardin, Information & Inspiration

11:45 am - 12:30 pm: "The challenge of innovation in texture – Inspiration from world trends – The suppliers point of view"
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Jennifer Ritter, JSR & Co.
- Odette Bohan, US Sales Director at Omnicos Group
- Martin Breuer, Group CEO Gotha Cosmetics
- Mary Ann Guarino, Vice President North America at Ancorotti Cosmetics
- Rachel Bryan, Vice President Strategic Marketing and Multi National Account Development, Intercos

1:00 pm - 1:30 pm: Innovation Awards of MakeUp in LosAngeles
- Visitors Innovation Awards
- Jury Innovation Awards

1:30 pm - 3:00 pm: "The Cosmetic applicators" - a Must in makeup today and in the future
Workshop moderated by Gérald Martines, IN•SIGNES
With participation of Albéa, Briviplast, Cosmogen, FS Korea (Patrick Ng), Geka (Arnaud Brilland), Penneli Faro, Taiki, Wormser.

MakeUp in LosAngeles
7 & 8 February 2018
Barker Hangar

© 2017 - Brazil Beauty News -

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