Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

The Pochet Group commits to accelerating transition to a circular economy in plastics

The Pochet Group has signed the “New Plastic Economy Global Commitment” of the Ellen McArthur Foundation. Through its Qualipac business unit, which focus on the transformation of plastics and metals, the French luxury packaging group wants to accelerate its transition to a circular economy in plastics.

Qualipac's L'Essentiel make-up refillable case (Photo : © Qualipac)

Qualipac’s L’Essentiel make-up refillable case (Photo : © Qualipac)

The Ellen McArthur Foundation today brings together more than 250 organizations with the goal of rethinking product consumption cycles in order to shift to a circular economy.

Within this framework, the Pochet Group has set itself a series of targets for 2025:

- To offer its customers alternative materials to certain plastics, especially to styrenic plastics or POM;
- To promote the reuse of secondary production packaging within its supply chain and with its customers;
- To develop, in agreement with its customers, eco-designed products allowing the recycling or reuse of the different plastic components;
- To incorporate 10% of recycled plastic into its products.

"Our ambition is to contribute to the transition of the Perfume and Luxury Beauty industry to more sustainable products, while meeting the aesthetic and functional requirements required by our customers and consumers," said Tristan Farabet, Chief Executive Officer of the Pochet Group.

Viktor & Rolf limited edition made of SEVA glass by Pochet du (...)

Viktor & Rolf limited edition made of SEVA glass by Pochet du Courval

This commitment is part of the "Excellence & Responsibility" initiative for sustainable growth initiated by the Pochet Group. The L’Essentiel make-up refillable case, made from recycled or biobased material, or the SEVA glass, which contains 10% of recycled material while maintaining the aesthetics features of high quality glass, are two examples of the company’s efforts to develop innovative products that reduce the environmental footprint of beauty packaging.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features