Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

The L’Occitane Group opens first start-up studio

The L’Occitane Group is opening its start-up studio in Marseille, France. Dubbed Obratori and located within the Cité de l’Innovation et des Savoirs Aix-Marseille (CISAM), the studio will host a dozen of selected start-ups operating in cosmetics and well-being, as well as in the digitalisation of retail solutions.

Obratori occupies the second floor of the famous Castel building and can (...)

Obratori occupies the second floor of the famous Castel building and can accommodate up to 108 workstations that will be dedicated to entrepreneurs.

For Reinold Geiger, CEO of the L’Occitane Group, the opening of Obratori will enable new ideas to be explored and developed. "The L’Occitane Group has always been keen to initiate entrepreneurship and perpetual renewal, it’s in our DNA. The creation of start-ups around the world is an economic revolution whose consequences will be seen very quickly, they have become the most important actors in the entrepreneurial system."

Specifically, the selected start-ups will follow a support program lasting a maximum of 23 months. They will benefit from an adapted workspace, the support of the internal resources of Obratori, a network of experts and mentors, and the ecosystem of the L’Occitane Group.

In order to better meet the technological needs of its incubated start-ups, Obratori has equipped the 950m2 space with an L2 cellular research laboratory and a MIT compliant FabLab.

For Ingo Dauer, General Manager at Obratori: "These are tailor-made programs. A start-up may need research expertise, marketing expertise, international visibility..."

With five brands (L’Occitane en Provence, Melvita, Erborian, L’Occitane au Brésil and LimeLife by Alcone), the L’Occitane Group is a leading natural ingredient-based premium cosmetics and well-being producer and retailer with more than 3,000 retail outlets in 90 countries.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features