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Markets & trends

The 20th edition of FCE Cosmetique highlights the Brazilian market dynamics

Held in conjunction with FCE Pharma, the FCE Cosmetique show has just ended in São Paulo. The main exchange platform for players in the cosmetics industry in Brazil was celebrating its 20th anniversary this year, within a context of maintained growth.

Now representing the world’s third largest cosmetics market, Brazil is banking on a continued growth of over 10% per year (+11% in 2014, according to the ABIHPEC), which could make it reach the second rank by 2020, behind the United States. However, the two-digit growth should be put into perspective, as the inflation has been quite significant for a while (+6.40% in 2014, and it might reach 7.5% in 2015, according to the IMF, before declining).

According to the organizers, the two joint events gathered about 500 exhibitors, local and international ingredient, packaging, formulation, and tailor-made manufacturing suppliers, as well as industrial equipment manufacturers, whose presence illustrated both the innovation and trends presented to the 17,000 professional visitors expected.

This edition highlighted the boom of several Brazilian players like Nanovetores, resulting from the craze for encapsulated actives on the market. The company is specialized in the encapsulation of natural actives in an aqueous environment, and came to introduce a wide range of ingredients and fragrances encapsulated in 200 to 300-nanometer particles designed to make it easier to apply face, body, and hair care products as well as textiles.

As for sampling, the Brazilian company Adhespack showcased its new Self Sampling line, a whole set of automated sample distributors intended either for points-of-sale or event hosting. Then, the Arcade Beauty Group - created by the merger between Arcade and Bioplan - unveiled its new name and logo exclusively at FCE, as well as Proteo, a travel-size 50ml pack designed and developed in Brazil by Aptar. Arcade Beauty took care of the industrialization of the bag and filling.

Once again this year, international tailor-made manufacturers took an active part in the event. Intercos and Weckerle were there, and Fareva Chromavis exhibited their new skincare line for the first time: Mystical Treatments is a series of formulas developed and produced to meet the specific needs of the Brazilian market.

Among ingredient suppliers, Solabia, the French company established in Brazil, showcased its range of ingredients derived from the biomass of different Brazilian regions (Amazonia, Brazilian pampas, Cerrado, Mata Atlântica). And SEPPIC presented its brand new application laboratory dedicated to the Brazilian market.

As the historical partner of FCE Cosmetique, the ABC (Associação Brasileira de Cosmetologia) jointly held its 28th Brazilian Congress of Cosmetology. Both professionals and scientists were able to spend the three days of the show discussing the main themes inherent to the technical developments of the industry: regulation-related issues, the increase in importance of the sun care segment, and the boom of nanotechnologies.

Although it is challenged by the recent advent of specialized shows (In-cosmetics Brasil, MakeUp in Sao Paulo), FCE Cosmetique features all the segments of the industry and is to remain a key annual event for most Brazilian professionals. “This event has a huge potential; it is relevant to the market and information on all levels is available here”, underlines Ligia Amorim, Managing Director of NürnbergMesse Brasil, the event organizer.

Kristel Milet

© 2015 - Brazil Beauty News -

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