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16 July 2020

Brazilian beauty and cosmetics
markets: trends and news

main headline

Garnier SkinActive arrives in Brazil with exclusive products

The facial care brand of the French multinational company has developed the Uniform&Matte line for oily and combination skin, the most common types among Brazilians. Garnier is the second largest brand of the L’Óreal Group. It is present in 65 countries and offers over 200 products. It is very well known by consumers in Brazil. In the hair color market, Garnier competes with Nutrisse. In the hair care market, with Fructis and in the deodorant market, with Bí-o. Now, the 110-year-old (...)

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Robertet triples its production capacity in Brazil with new plant

Robertet triples its production capacity in Brazil with new plant 04/27/2020

The French group specialized in fragrances and aromas has invested R$ 48 million to build the factory in São Paulo. The French multinational manufacturer Robertet has been present in the Brazilian market since 1963. Based in the city of Grasse - the world (...)

BASF targets scalp health and microbial diversity with new detox ritual

BASF targets scalp health and microbial diversity with new detox ritual 04/24/2020

Based on Sarcosine, an amino acid derivative found naturally in the human body, BASF’s new active ingredient reduces sebum production and promotes a healthy scalp and microbial diversity, thus offering a new “detox ritual” to consumers with urban lifestyles. (...)

Industry buzz
04/29/2020
The 2020 edition of Cosmoprof Worldwide Bologna replaced by a digital event
04/27/2020
The new Glossier product is not what you would have expected
04/25/2020
Solabia reinforces its presence in Brazil with the acquisition of Laborclin
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Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD (...)

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Back-to-school beauty launches and innovations

Summer is already coming to an end in the Northern hemisphere and brands are presenting their new products and innovations to beauty fans. Here are some of the hottest launches for the new (...)

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