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15 October 2019

Brazilian beauty and cosmetics
markets: trends and news

main headline

Beautybox launches a new shop layout and restructures its e-commerce platform to improve shopping experience

Seven years after Grupo Boticário’s launch, the largest premium beauty brand in the country evolves - aiming for sophistication, growth and innovative digital technology - and double the revenue. The Beauty Box is now Beautybox. The subtle name change of the brand - which is part of Grupo Boticário - came with a series of other changes, ranging from a new store layout to the restructuring of the e-commerce platform, promising to improve the customer’s shopping experience and bring online and (...)

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news
Multifunctional ingredient developed by Solabia in Brazil wins innovation award

Multifunctional ingredient developed by Solabia in Brazil wins innovation award 10/15/2019

Prelliance® is a natural biotechnological ingredient used in hair care, fighting dandruff and polluting agents and making hair shinier and easier to comb. The most innovative ingredient in Latin America was created in the innovation, research and (...)

Alternatives to plastics take the beauty industry by storm

Alternatives to plastics take the beauty industry by storm 10/11/2019

Plant-based plastics, recycled plastics, cellulose-based polymers, wood, paper-based tubes, etc. Alternative plastics and alternatives to plastic are mushrooming in the portfolio of cosmetic packaging suppliers. The last edition of the Luxe Pack show, (...)

Industry buzz
10/14/2019
Natura opens pop-up store in Malaysia and launches Asia operations
10/10/2019
Shiseido acquires cult clean skincare brand Drunk Elephant
10/08/2019
Unilever announces ambitious plastic pledges in bid to reduce environmental (...)
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Experts’ views
Fragrance Trends: The impact of the mineral

Aliénor Massenet
Fragrance Trends: The impact of the mineral

A solid, inorganic and crystallized substance, minerals are derived from a natural geological process. In perfume- making, minerality is a subjective concept because there is no mineral family (...)

gallery

Back-to-school beauty launches and innovations

Summer is already coming to an end in the Northern hemisphere and brands are presenting their new products and innovations to beauty fans. Here are some of the hottest launches for the new (...)

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