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19 November 2018

Brazilian beauty and cosmetics
markets: trends and news

main headline

Essence enters the Brazilian market hoping to become the largest cosmetics company in the world by volume

Ongoing portfolio changes, accessible prices and in-country manufacturing are some of the strategies the German company plans to deploy to become an industry leader in Brazil in the next five years. After entering the US and Italian markets, German group Cosnova Beauty will now be expanding their operations to Brazil with their makeup brand Essence. The company has had Brazil on its radar for a few years and made its final decision last year, when its sales outside Germany grew by a (...)

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news
Chemyunion addresses new urban trends with new makeup remover formula

Chemyunion addresses new urban trends with new makeup remover formula 11/13/2018

With consumers around the world being busier than ever, three main cosmetics trends have emerged in the personal care market over the next years. Convenience, On-the-go, and Athleisure. Chemyunion comes in by addressing these key topics with a (...)

Luxe Pack Monaco: How perfumery packaging is renewing itself

Luxe Pack Monaco: How perfumery packaging is renewing itself 11/12/2018

A 2018 edition of the Monegasque trade show dedicated to luxury packaging, where in the perfume category, visitors discovered innovations which were more inspired by the main current lines of evolution and on the contrary few ground-breaking novelties. (...)

Industry buzz
11/13/2018
Coty appoints Pierre Laubies as new CEO
11/10/2018
Covergirl awarded cruelty-free status
11/08/2018
Huda Kattan takes inspiration from the oriental layering for its first fragrance (...)
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the (...)

gallery

in-cosmetics Latin America celebrates biggest event ever

in-cosmetics Latin America 2018 has come to a close and the show’s fifth edition proved to be the biggest and best yet with a record 4,844 visitors across both days of the (...)

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