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7 April 2020

Brazilian beauty and cosmetics
markets: trends and news

main headline

"Consumers want to be recognized as individuals, not as part of a group", says Beauty Fair’s Cesar Tsukuda

The director of the largest beauty fair in the Americas says that customization of the shopping journey and new technologies are some of the key issues for the future of cosmetics retail in Brazil. Although the internet is the main source for consumers to discover new beauty products, a recent poll by media platform Teads reveals that the majority of people would rather buy beauty products in person in off-line stores. According to the study, 65% of people interviewed prefer buying in (...)

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Água de Cheiro plans to open 80 new stores by the end of 2020

Água de Cheiro plans to open 80 new stores by the end of 2020 04/06/2020

After being purchased by Holding Narsana, the famous Brazilian perfumery brand was restructured and has been making investments to expand its audience, reaching younger people and people of higher income. Água de Cheiro wants to grow again in Brazil, (...)

Beyond the crisis: COVID-19's effect on consumer behaviour?

Beyond the crisis: COVID-19’s effect on consumer behaviour? 04/04/2020

Compulsory lockdowns and reduction of social interactions, which are now affecting half of the planet’s population is plunged will have an immediate impact on the world economy, with a strong impact on production as on consumption. Indeed, epidemiology (...)

Industry buzz
Firmenich expands hand sanitizer production
Luxe Pack New York rescheduled to September
Shiseido launches new sustainable prestige skincare brand
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from (...)


Back-to-school beauty launches and innovations

Summer is already coming to an end in the Northern hemisphere and brands are presenting their new products and innovations to beauty fans. Here are some of the hottest launches for the new (...)

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