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21 September 2019

Brazilian beauty and cosmetics
markets: trends and news

main headline

"We wish to bring even more respect and appreciation to perfumery", says Alessandra Tucci, founder of Paralela Escola Olfativa

The school has just changed its name and visual identity and it is now heading abroad, while planning to take its knowledge to different regions in Brazil. Perfumaria Paralela is now called Paralela Escola Olfativa. According to founder Alessandra Tucci, the change in name and visual identity of the brand - which is celebrating its seventh year - is to officialize what the business has always been. Tucci, who is a fragrance evaluator, administrator, a marketing professional and a (...)

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Givaudan Active Beauty launches a natural alternative to cationic guar for hair conditioning

Givaudan Active Beauty launches a natural alternative to cationic guar for hair conditioning 09/14/2019

Givaudan’s Active beauty division has found an alternative to cationic guar, a key detangling ingredient for hair care products. The new natural ingredient, Naturein Wheat Peptides, is obtained from French origin locally-sourced wheat through green (...)

Makeup remover category grows in Brazil and gets new product formats

Makeup remover category grows in Brazil and gets new product formats 09/13/2019

Besides products that completely remove makeup, there are specific products for the eyes and the mouth as well as "pens" or flexible swabs that eliminate smudges or small mistakes. The makeup remover market in Brazil is growing and becoming more (...)

Industry buzz
09/17/2019
BASF and CTIBiotech: First 3D bioprinted human skin including immune macrophages
09/16/2019
Gillette makes all its razors recyclable in Canada
09/12/2019
Dufry expands in Brazil with new contract to extend operations in Florianópolis International (...)
Forward
Experts’ views
INFINITE BEAUTY. Embracing the future

Lipotec - Lubrizol
INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, (...)

gallery

Back-to-school beauty launches and innovations

Summer is already coming to an end in the Northern hemisphere and brands are presenting their new products and innovations to beauty fans. Here are some of the hottest launches for the new (...)

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