Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Shiseido re-launches its hero serum, Ultimune Power Infusing Concentrate

Japanese company Shiseido commemorated the re-launch of its hero serum, Ultimune Power Infusing Concentrate with simultaneous celebrations all around the globe. Kicking off in Paris on May 31st the festivities continued in Tokyo, Hong Kong, Taipei, Bangkok and Singapore, culminating in Malibu, USA on June 1st.

In partnership with internationally celebrated dance artist and choreographer, Koharu Sugawara, each event focuses on the virtue of inner strength, the confidence it instills, and the joy it brings. With Ultimune Power Infusing Concentrate taking center stage, this series of events represents a significant milestone in Shiseido’s brand rejuvenation journey.

Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the Shiseido range, with one bottle sold every 13 seconds. [1] This serum has received over 132 beauty awards globally [2] - more than any other product in Shiseido’s portfolio in the course of the brand’s 145-year history.

Footnotes

[1Based on global sell-in data collected from January 2017–December 2017, in which 1 day is counted as 24 hours

[2Total number of awards globally as of December 2017

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features