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Industry buzz

Shiseido re-launches its hero serum, Ultimune Power Infusing Concentrate

Japanese company Shiseido commemorated the re-launch of its hero serum, Ultimune Power Infusing Concentrate with simultaneous celebrations all around the globe. Kicking off in Paris on May 31st the festivities continued in Tokyo, Hong Kong, Taipei, Bangkok and Singapore, culminating in Malibu, USA on June 1st.

In partnership with internationally celebrated dance artist and choreographer, Koharu Sugawara, each event focuses on the virtue of inner strength, the confidence it instills, and the joy it brings. With Ultimune Power Infusing Concentrate taking center stage, this series of events represents a significant milestone in Shiseido’s brand rejuvenation journey.

Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the Shiseido range, with one bottle sold every 13 seconds. [1] This serum has received over 132 beauty awards globally [2] - more than any other product in Shiseido’s portfolio in the course of the brand’s 145-year history.

Footnotes

[1Based on global sell-in data collected from January 2017–December 2017, in which 1 day is counted as 24 hours

[2Total number of awards globally as of December 2017

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

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