Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Shiseido launches new genre in film: Makeup entertainment

With online film "The Party Bus", the second and latest instalment of the Japanese brand’s original web-based films - a follow-up to the award-winning "High School Girl?" which has garnered over 10 million YouTube views since its release in 2015 - Shiseido intends to create a completely new experience.

"The Party Bus" is created from the imagination of critically acclaimed Director Show Yanagisawa to celebrate the beauty of individuals and champion the expression of one’s true self in its purest form. Showcasing Japan’s ultra-precise 3D animation technology, the film captures the vitality of a fantasy world in a deeply immersive way.

At the heart of the film is an appeal to ’Make Up Your Own Story’ by revealing individual beauty. Through harnessing ’The Power of Makeup,’ the heroine discovers a unique personal expression that empowers her with the courage to chart her own course and follow her true desires.

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features