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Industry buzz

Shiseido launches new genre in film: Makeup entertainment

With online film "The Party Bus", the second and latest instalment of the Japanese brand’s original web-based films - a follow-up to the award-winning "High School Girl?" which has garnered over 10 million YouTube views since its release in 2015 - Shiseido intends to create a completely new experience.

"The Party Bus" is created from the imagination of critically acclaimed Director Show Yanagisawa to celebrate the beauty of individuals and champion the expression of one’s true self in its purest form. Showcasing Japan’s ultra-precise 3D animation technology, the film captures the vitality of a fantasy world in a deeply immersive way.

At the heart of the film is an appeal to ’Make Up Your Own Story’ by revealing individual beauty. Through harnessing ’The Power of Makeup,’ the heroine discovers a unique personal expression that empowers her with the courage to chart her own course and follow her true desires.

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