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Industry buzz

RevitaLash Cosmetics welcomes new addition to color cosmetic line

RevitaLash Cosmetics, the leading physician led brow and lash brand, is pleased to announce the latest addition to its illustrious selection of products, the Double-Ended Volume Set. The brand’s award winning Volumizing Primer and Volumizing Mascara have merged into a convenient 2-in-1 duo to help prep and enhance natural volume, creating beautifully intense and richly pigmented lashes. This Ophthalmologist and Dermatologist reviewed double-duty product provides color-intense conditioning that allow for buildable application, offering noticeably dramatic length and volume to natural eyelashes.

Noteworthy highlights of the Volumizing Primer include an Indigo Blue mineral tint to brighten eyes and intensify the depth of the mascara topcoat, as well as selective ingredients that promote stronger, healthier lashes. It features Peptides & Panthenol to fortify and condition lashes, Polymers & Natural Plant Extracts for added moisture and shine, along with a new molded silicone brush to evenly distribute the product onto the lashes.

The Volumizing Mascara was formulated with Biotin & Soft Flex Polymers, delivering lash conditioning and strengthening properties for effortless length and amplification. The water-resistant formula offers long lasting results, while the new volume building hourglass brush responds to the natural curvature of the lash line. This Volumizing Mascara adds bold color and unmatched definition.

"Our physician driven collection is always evolving and constantly offering solutions to enhance the beauty of lashes and brows," says Dr. Michael Brinkenhoff, CEO and founder of RevitaLash Cosmetics. "We are thrilled to be able to provide our customers with a 2-in-1 product conveniently designed to prep and promote the look of long, gorgeous lashes."

The RevitaLash Cosmetics Double-Ended Volume Set costs US$34.50 and will be available on RevitaLash.com and in salons, spas and medi-spas across 62 countries beginning July 20th.

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