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Industry buzz

RevitaLash Cosmetics announces expansion of color cosmetics line with Hi-Def Brow Pencil

RevitaLash Cosmetics, Physician led, pioneer and market share leader in the lash and brow conditioner category, announces the launch of its first eyebrow pencil, the Hi-Def Brow Pencil. This multi-functional, long wear, water resistant eyebrow pencil allows natural hair-like strokes for a full, bold brow look with a blendable, non-tacky formula.

"We are so excited to launch our new Hi-Def Brow Pencil, our first ever pencil to help brows stand out, look defined, naturally full and healthy. We are thrilled to incorporate our signature hair-health benefits for long term improvement into a product that gives instant gratification," notes Lori Jacobus, President of RevitaLash Cosmetics.

RevitaLash Cosmetics Founder and CEO, Michael Brinkenhoff, M.D., notes, "The Vitamin E within the formula provides natural conditioning and antioxidant benefits to skin, while polymers create lasting power for up to 10 hours of wear."

Ideal for filling in sparse or over-tweezed eyebrows, this product transforms shapeless brows in just a few strokes. Three universal shades; Soft Brown, Warm Brown, and Cool Brown, perfectly complement any hair color and skin tone. The Precision Tip Applicator mimics hair-like strokes for easy definition allowing the creation of both natural and bold looks while the Styling Brush seamlessly blends color and effectively sweeps brow hairs into place.

The Hi-Def Brow Pencil is dermatologist reviewed, contains no oil, parabens, phthalates, or fragrance, is vegan friendly, and cruelty-free.

Available globally December 2019, retailing for $30 USD, at select salons and spas and on revitalash.com

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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