Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Puig takes minority stake in Granado

It has been in the air for several weeks and it’s now confirmed: Puig is taking a minority stake in Granado. “The transaction is intended to support the growth of Granado in domestic and international markets,” explained the Barcelona-hedquartered group.

The amount of the transaction has not been disclosed. However, according to Reuters, Puig paid 500 million Brazilian Reais for a 35% participation.

Granado, Brazil’s storied pharmacy, was founded in 1870 by Portuguese immigrant, José Antônio Coxito Granado. A pioneer in the production of high-quality natural preparations, Granado also owns Phebo, one of Brazil’s most recognized perfumery and glycerin soap brand, which Christopher Freeman, Granado’s President, purchased in 2004. Today Granado is firmly established in the Brazilian cosmetics market as an example of success, strength and steady performance.

Puig will help us to continue with the expansion of the concept stores in Brazil and abroad – which started in 2013 in the French market, with a corner in the luxury department store Le Bon Marché,” says Sissi Freeman, Granado’s Marketing and Sales director.

We view this agreement as the basis for a long-term partnership,” says Marc Puig, Chairman and CEO.

The current President of Granado, Christopher Freeman, will remain in charge of the company and does not anticipate any changes in the business model in the next years.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features