Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Pierre Fabre invests to better meet the needs of Brazilian consumers

While the group’s sales in Brazil are growing rapidly, Pierre Fabre wants to better meet the expectations of local consumers with the opening of a dermo-cosmetic innovation centre in Rio de Janeiro.

Covering an area of 320 sq. metres, Pierre Fabre’s new dermo-cosmetics innovation centre is located in the district of Barra da Tijuca, in Rio de Janeiro, and has a branch at the group’s industrial facility in Areal, in the state of Rio de Janeiro. It will have around twenty researchers and technicians by 2021.

The Pierre Fabre Dermo-Cosmetics Brazilian Innovation Center will be headed (...)

The Pierre Fabre Dermo-Cosmetics Brazilian Innovation Center will be headed by Anne-Laure Gaudry

Headed by Anne-Laure Gaudry under the responsibility of Xavier Ormancey, Director of Dermo-Cosmetics (PFDC) Division R&D, the Brazilian Innovation Center will pursue a three-fold mission:
- to better understand Brazilian skin types as well as the sociological needs of Brazilian consumers,
- to detect in advance upcoming trends in the Brazilian cosmetics markets, “one of the most sophisticated and inventive in the world,” according to Pierre Fabre,
- and to boost the development of new products adapted to the local market for the Eau Thermale Avène, Ducray and Darrow brands.

The Brazilian dermatological school is famous all over the world. The Brazilian population has an incredible mix of skin and hair types and Brazilian consumers are particularly sophisticated and demanding when it comes to cosmetic products”, explained Nuria Perez-Cullell, CEO Dermo-Cosmetics Division.

Steady growth

As the world’s fourth largest cosmetics market, Brazil is of major importance for the Pierre Fabre Group. In 2017, the products marketed by Pierre Fabre do Brasil achieved consumer sales in excess of BRL 300 million (EUR 62 million), up 10% compared to the previous year. Even if this figure represents only a small part of the group’s global sales (2.3 billion euros, including 1.4 billion euros for the dermo-cosmetic branch), Pierre Fabre is - with its brands Eau Thermale Avène, Darrow and Ducray - the 3rd player in the Brazilian dermo-cosmetic market.

Opening of the Pierre Fabre Dermo-Cosmetics Brazilian Innovation (...)

Opening of the Pierre Fabre Dermo-Cosmetics Brazilian Innovation Center

With a presence in Brazil since 1985, the Pierre Fabre Group owns a plant specialized in the production of dermo-cosmetic products in Areal.

Brazil is a country of strategic interest for our Group and Pierre Fabre do Brasil is one of our most dynamic subsidiaries with an average annual growth of 24% over the past five years. In 2015, we launched a major investment plan to the tune of 50 million real, notably to modernize our Areal plant. We are furthering this effort today by opening our second international innovation center in Rio de Janeiro. It is a great opportunity for us to welcome Brazilian talent into our R&D teams and thus enrich the human and cultural diversity of our Group,” said Eric Ducournau, Pierre Fabre Group’s CEO.

V.G.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more

Features