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P&G joins TerraCycle’s Loop with eleven brands

The Procter & Gamble Company today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with Loop, a circular e-commerce platform developed by international recycling leader TerraCycle. Many of P&G’s largest global brands, including Pantene, Tide, Cascade and Oral-B will participate in this innovative platform later this year.

Pantene is introducing a unique bottle made with lightweight, durable (...)

Pantene is introducing a unique bottle made with lightweight, durable aluminium for its shampoo and conditioner. (Photo: Courtesy of P&G)

Loop is a first of its kind global packaging and shopping circular solution which aims to improve the environmental performance and convenience standards compared to current e-commerce solutions through packaging that is collected, cleaned, refilled and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse. P&G was the first consumer products company to join Loop.

Announced at the World Economic Forum Annual Meeting in Davos, Switzerland, this partnership further advances P&G’s Ambition 2030 sustainability goals and the Company’s ongoing commitment to turning sustainable intentions into positive everyday actions.

P&G scientists and engineers have developed new manufacturing, packaging and distribution solutions to help consumers adopt sustainable living. Eleven P&G brands will be available in Loop in one of three formats. The Loop system will be validated and optimized through real in-market learning experiments beginning in mid-2019 in New York and Paris.

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