Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

O Boticário partners with Millennial Capital to enter the Middle East market

Brazilian based cosmetics, fragrances and skin care brand O Boticário has entered into licensing agreement with retail investment and management firm Millennial Capital for a period of 5 years to develop its business in the Middle East.

The first O Boticário branded store in the region is expected to open in Mirdif City Center (United Arab Emirates) in September 2018, followed by a second location by the end of the year. O Boticário and Millennial Capital have agreed on the UAE development plan which will include a minimum of 5 locations for branded stores, online partnerships with leading e-commerce portals, and stores-in-stores in department stores and pharmacies. Expansion to Saudi Arabia is also planned by the end of 2019.

The O Boticário store in the Morumbi shopping centre in São Paulo

The O Boticário store in the Morumbi shopping centre in São Paulo

We are very excited with the partnership with Millennial Capital Ltd. and with the idea of bringing our products and new store concept to the region, we see a big potential in the UAE and other GCC markets and we believe our brand will add with a differentiated value proposition for our customers in this part of the world,” commented Andrea Gutierrez, Boticario Group.

The Boticário Group is the second largest Brazilian cosmetic company with a 20% market share in Latin America. Globally, it has 4,070 stores in Brazil, Portugal, Colombia, Bolivia, Paraguay, Costa Rica, Venezuela and Japan. The company market all categories of beauty and personal care products, including the fragrance brands Malbec, Lily and Floratta. Market research firm Euromonitor estimates the beauty and personal care sector in the Middle East at USD 6 billion with fragrances being the largest and fastest growing category.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features