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Markets & trends

Nutricosmetics gain space among beauty brands

In capsule, candy, tea or juice formats, they can help treating issues such as acne and cellulite, working together with traditional cosmetics.

Beauty pills, nutricosmetics or cosmeceuticals. Nutritional supplements formulated with vitamins, minerals, amino acids, fatty acids and proteins for aesthetic purposes have gained space among Brazilian cosmetics brands. Developed to work in combination with traditional beauty products, they claim to treat skin, hair and nails from the inside out.

Racco is Aqia Nutrition's client

Racco is Aqia Nutrition’s client

"Brazilians have started to see cosmeceuticals as an extension of traditional treatments. They can provide results independently, but when used with other cosmetics, they improve results”, says Giselle Canavaci, product manager at Dermage.

Dermage - a Brazilian cosmetics brand - has three nutricosmetics in its portfolio. Antioxidant Ineout Revino and collagen supplement Ineout Collagen Age help to prevent skin aging. Ineout Force, on the other hand, is a vitamin and mineral concentrate intended to strengthen, moisturize and provide shine to hair and nails.

Extratos da Terra - another Brazilian company - has included nutricosmetics in its anti-acne line Dermosoft, launching Acne-in. According to the brand, when used in combination with other products of the same line - such as their cleansing foam and the spot treatment serum - the capsules inhibit the inflammatory process, control the bacteria that cause acne and help with the healing of the skin. "We recommend using the cosmeceutical with topical products, as they have different and complementary functions", says product and marketing analyst Lucimara da Cunha.

Having developed Acne-in for Extratos da Terra and specializing in ingredients for the cosmetics and personal care market for over 35 years, Aqia Química Industrial is now investing in the nutricosmetics sector.

"We believe in this market and its potential. Outside of Brazil it is already being exploited in many countries, by famous brands", says Inês Bloise, sector director at Aqia Nutrition. "We work together with our clients, developing a concept aligned with market needs, generating demand, meeting regulatory standards and stimulating sales in stores". Other Brazilian cosmetics brands that work with the company’s nutrition sector are Nutra Hair, Truss and Racco. "It is a market that is here to stay", says Bloise.

Even though the majority of nutricosmetics are sold as pills or capsules, Aqia’s director says they can also come in shakes, juices, teas and snacks formats, as well as candy. "Easily incorporated into the routine, candy nutricosmetics are more indulgent and pleasant, not looking like a drug. Clients like these efficient ways of consumption", she says.

According to Canavaci, Dermage could increase its offer of cosmeceuticals soon. "We have new nutricosmetics projects planned for launch in 2020 that follow international trends", she says. "Consumers come to us every day with a different need. There is room for growth in this market", she adds.

Lucimara da Cunha says Extratos da Terra is considering including new nutricosmetics in its portfolio. "We believe that over time there will be a better understanding of the benefits these products offer and more Brazilians will look for them", she says.

Renata Martins

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