Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

New O Boticário’s Cuide-Se Bem packages use 100% renewable material

O Boticário’s Cuide-se Bem line has a new look. Along with the new concept, the company also took into account the care for the environment. This is the first time a complete line of the Boticário Group products brings all its items with plant-based plastic packaging.

Green Plastic, as it is known, is made of sugarcane ethanol and is 100% renewable. The product created by Braskem, the largest producer of thermoplastic resins in the Americas, is the result of a combination of innovation, technology, and sustainability. In its production process, Green Plastic captures and fixes carbon dioxide from the atmosphere, contributing to reducing the greenhouse gas emissions. With the same characteristics of traditional polyethylene, the sugarcane-based packages of the Cuide-se Bem line will avoid the emission of roughly 3,000 metric tons of CO2 every year.

"With every launch of its brands, the Boticário Group encourages the reduction of the environmental impact of its products. We do this by conceiving new solutions for packaging and formulas and processes that generate positive impacts on the planet and greater benefits for people," said Malu Nunes, Sustainability Manager of the Boticário Group.

To help consumers recognize the product at the time of purchase, O Boticário created the "Com Plástico Vegetal" ("With Plant-Based Plastic") logo, which guarantees the origin of the packaging.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in...

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation,...

read more

Features