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Natural cosmetics masterclass looks at future directions

Ecovia Intelligence is hosting a new masterclass that discusses the future outlook for natural & organic personal care products. Titled ‘Future Directions’, the Natural Cosmetics Masterclass will take place in San Francisco on 15th January 2019.

Hosted by Ecovia Intelligence, the masterclass will address several (...)

Hosted by Ecovia Intelligence, the masterclass will address several questions on the future of natural cosmetics in North America and around the world. Photo: © Dean Drobot / shutterstock.com

Natural and organic products are now established in the personal care industry, however there are question about the future. With growing mergers, acquisitions and investment activity, will multinationals wield greater influence or will dark green brands continue to set the pace? What will be the role of natural and organic cosmetic standards and certification schemes? How is the palette of green raw materials evolving? What trends are likely at the retail and consumer level?

The masterclass will address such questions through a program comprising morning seminars, covering marketing, distribution and legal issues, and an afternoon workshop on green formulations.

Amarjit Sahota, President and Founder of Ecovia Intelligence, will present the latest market facts and figures on the global and North American market for natural and organic personal care products. Although the US has the largest market for such products, important developments are occurring in Europe and Asia. Projections will be given for future market growth.

Angela Diesch, Managing Partner of Diesch Forrest, will give an update on the regulatory regime for marketing claims and labelling. With a number of personal care brands becoming embroiled in lawsuits involving natural & organic claims, Diesch will give advice on how to reduce litigation risks. A formulator will give some insights into how to develop organic skin care products, whilst another speaker will go through the major marketing & distribution hurdles faced by green brands.

Annie Jackson, Co-Founder and COO of Credo Beauty, will cover the ‘clean beauty’ trend. Since opening its first outlet in June 2015, Credo Beauty has developed a network of stores that specialize in beauty products without contentious chemicals. Annie will share the retailer’s experience in selecting and marketing clean beauty products. Maryellen Molyneaux, Founding Partner and President of NMI, will show how consumer behaviour towards natural and organic personal care products is evolving. Details will be given on buying motives, purchasing trends, as well as the marketing implications to brands.

In the second part of the masterclass, Judi Beerling of Ecovia Intelligence will conduct a workshop on ‘Developing Green Formulations’. She will give a rundown on the growing palette of green raw materials that can be used in natural and organic personal care products. An overview will be given of the leading certification schemes for such products. Practical advice will be given on how to replace contentious ingredients, such as parabens, SLS / SLES, and phthalates in personal care products.

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