Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura will open two stores in Rio in April

After having inaugurated its first physical points of sale in São Paulo, Natura will open its own stores in Rio de Janeiro in April in two major shopping malls, BarraShopping and Bossa Nova Mall.

With two tables, a sink and a series of mirrors, the two new spaces of 82 m2 and 57 m2, respectively, will aim at stimulating product experimentation. The project was designed by architect Ricardo Campos, from the Santa Irreverência agency. "The use of demolition wood and LED lighting reinforces the company’s commitment to sustainability," the company explains.

Rio will be the second state where the Brazilian cosmetics giant opens its own stores. Natura entered in the brick-and-mortar retail business in 2016 with a model designed to complement direct sales. The company already opened five stores in São Paulo, also located in some of the city’s main shopping malls.

The stores offer a portfolio of around 500 products in the perfumery, body, face, makeup, children’s and gift product categories. In addition, some Natura products are already available in drugstore chains such as Raia Drogasil, Drogaria São Paulo, Pacheco and Panvel Farmácias.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features